ThruDark is a premium performance apparel brand founded by former special forces operators. Known for technical outerwear built for extreme environments, the brand combines rugged functionality with a clean, modern aesthetic. Their products are highly detailed, premium-priced, and built for customers who care deeply about performance and quality.
Because of that, the product page experience matters a lot.
For ThruDark, the PDP is everything.
Most shoppers land directly on a product page from ads, search, email, or social media. That means the PDP has to do the heavy lifting when it comes to building trust and helping customers understand the product.
Static photos and descriptions can only go so far, especially for technical products like outerwear. ThruDark already had strong video content showing the product in action, but it lived mostly on social. They needed a way to bring that content directly onto the PDP where buying intent was highest.
ThruDark added Moast shoppable video directly above their reviews section on the PDP, placing social proof exactly where shoppers naturally look for validation before buying.
Using Moast, they imported existing UGC, social content, and product videos into a clean shoppable carousel that fits seamlessly into the site design. Instead of forcing customers to leave the page to visit Instagram or TikTok, the content now lives directly inside the shopping experience.
This gives shoppers a chance to:
Most importantly, it reinforces trust right before purchase.
Since adding Moast to their PDPs, ThruDark has turned product pages into a much more engaging and conversion-focused experience. Instead of relying only on static product photography, shoppers can now see the product in action directly where purchase decisions happen.
With Moast, ThruDark has already:
The results show how powerful PDP video can be when paired with high buying intent. By bringing social proof and product content directly onto the page, ThruDark turned existing content into something that actively drives engagement and sales.
