American Candy Store brings a taste of the U.S. straight to Australia. They offer a huge selection of classic and modern American sweets, snacks, and treats that Aussies can’t get anywhere else. Their mission is simple: make it easy and fun for Australians to experience the joy of American candy, while giving customers a seamless and playful shopping experience.
Even though Americans Candy Store had plenty of happy customers, their site lacked the social proof needed to show real Australians enjoying their products. Most of their content lived on social media, with influencers trying and reviewing products, but this didn’t translate to conversions on their website.
They ran post-purchase review campaigns, but customers weren’t submitting photos or videos, only text reviews. They knew that showing real Australians enjoying the candy would make the site feel more authentic and help shoppers trust the products before buying.
American Candy Store started by importing the influencer and customer content they already had on Instagram and TikTok into Moast, displaying it on their homepage and product pages to immediately make the site feel more engaging.
To keep the content fresh, they then turned to Moast Collect, setting up a landing page with the Collect app block so customers could easily upload videos from their devices or pull in content directly from their Instagram and TikTok.
New submissions automatically feed into their Moast widgets, updating the homepage and product pages without any manual work. With Moast’s customization features, the brand credits creators and links back to their social profiles on every video, building shopper trust while giving content creators extra exposure.
This seamless setup lets American Candy Store showcase both influencer and customer content in one place, creating a more engaging, authentic shopping experience that actually converts.
With Moast Collect and their widgets live, American Candy Store now constantly collects new content after every purchase, so their site never has stale videos or images. They track all engagement and sales through Moast’s analytics, seeing exactly which UGC videos drive the most interaction and conversions. This also helps them identify their top-performing creators and content types, which they can double down on and even use in ads.
