Moast vs Tolstoy: The Best
Tolstoy Alternative for Shopify

No view-based pricing. No overage fees. No setup headaches. Just clean, fast shoppable video — starting free.

What makes Moast the top Tolstoy alternative for Shopify merchants?

Moast is the leading Tolstoy alternative for Shopify merchants. It delivers clean, fast, high-converting shoppable video — without the view-based pricing, bloated feature set, or complex setup. Moast is free to start and costs just $15/month flat with unlimited views on every plan.

If you want a giant toolbox packed with features you'll never use, Tolstoy has you covered. If you just want clean, fast, high-converting shoppable videos on your Shopify store… that's where Moast shines.

Our free shoppable video app helps Shopify merchants build engaging video galleries and carousels with your existing content, Reels, TikToks & UGC.

Why Tolstoy's pricing hurts high-performing Shopify stores

Tolstoy's pricing looks simple until your videos start performing. View limits, overage fees, and confusing add-ons mean your bill grows the more successful your store becomes. Here's what real merchants on the Shopify App Store have to say:

App Store review from Barkers criticising Tolstoy's overage fees and unpredictable pricing

At Moast, we keep it simple:

  • Unlimited views on every plan
  • No overages, ever
  • Just $15/month if you upgrade (and most merchants don't even need to)

No surprises. No "your bill is now 4x higher this month."

Is Moast built better for Shopify than Tolstoy?

Tolstoy does a bit of everything, but not everything is built for Shopify. That means more setup, more tinkering, and more "why isn't this working?" Moast is built only for Shopify merchants, so everything just plugs in, works instantly, and stays in sync without the manual headaches.

App Store review from Icecartel criticising Tolstoy's reliability and bug rate on Shopify

How much does shoppable video increase Shopify conversion rates?

Moast isn't just cheaper than Tolstoy — it drives measurable revenue for Shopify stores.

17%
Average conversion rate lift
$26K
Monthly revenue increase (Dame)
$0.16
Revenue per visitor lift (Dame)

Dame added Moast shoppable videos directly to their product pages and saw a $26,000 increase in monthly revenue and a $0.16 lift in revenue per visitor — without increasing traffic.

Why leading Shopify brands are switching from Tolstoy to Moast

More and more merchants are dropping the complexity (and pricing shocks) and moving to Moast. Brands like KNKG, LNDR, TuffWraps, and Bota aren't looking back.

KNKG LNDR TuffWraps Bota

Moast is just $15/month with unlimited views, so your costs stay the same no matter how well your content performs. Tolstoy starts at $19/month plus $10 for every 1,000 views. Here's a real example from one of our merchants using Moast:

LNDR gets an average of 41,500 video views a month.

With Tolstoy:
41.5 × $10 = $415
$415 + $19 = $434/month

With Moast:
$15/month. Every month. No overage fees. No surprises.
LNDR AU July 09, 2025
★★★★★ Switched from Tolstoy

After using a very expensive app to display our UGC on site, we decided to shop around and found Moast. It may not have all the bells and whistles that some of the others do yet, but we actually didn't need many of these extras that we seemed to be overpaying for. Also extremely happy with the service from the team at Moast as feature requests have been quickly actioned and new releases happen regularly. A great app for displaying your UGC content online.

Moast vs Tolstoy: full feature and pricing comparison

A direct side-by-side of what you actually get with each platform.

Moast Tolstoy
Shoppable Video Fast, clean, easy to use Also great
Pricing $0 or $15 It's a surprise
Features Exactly what you need Everything (even if you don't want it)
View Limits Unlimited Pay when your videos do well
Set up Under 5 minutes Bring a snack, it may be a while
AI Just where it helps Everywhere (even where it doesn't)
Built for Shopify 100% Shopify-native Multi-platform
Overage Fees Never Yes — based on views
Page Speed 6KB widget Heavier load

Frequently asked questions about switching from Tolstoy to Moast

Is Moast a good Tolstoy alternative for Shopify?
Yes. Moast is the most popular Tolstoy alternative for Shopify merchants who want shoppable video without view-based overage fees. Moast is free to start and costs just $15/month on its paid plan, with unlimited views on every plan. Tolstoy charges $19/month plus $10 per 1,000 views — which can cost hundreds of dollars per month for stores with active video content.
Is Moast cheaper than Tolstoy?
Yes, significantly. Moast costs $0 or $15/month flat with unlimited views. Tolstoy starts at $19/month but charges $10 per 1,000 video views on top. A store getting 41,500 views per month — like LNDR — would pay $434/month on Tolstoy versus $15/month on Moast, saving over $400 every single month.
Does Moast have the same features as Tolstoy?
Moast covers all the core shoppable video features Shopify merchants need: video carousels, stories-style pop-ups, product tagging, TikTok and Instagram Reels import, UGC collection, and revenue analytics. Tolstoy includes extras like live video and video quizzes that most Shopify merchants don't use. Because Moast is built exclusively for Shopify, every feature is purpose-built for the platform and works out of the box.
How long does it take to switch from Tolstoy to Moast?
Most merchants are live on Moast in under 5 minutes. The app installs directly from the Shopify App Store with no code required. You can import your existing TikTok and Instagram content immediately by pasting a URL — no manual re-uploading needed.
Does Moast increase conversion rates?
Yes. Moast merchants see an average 17% lift in conversion rate. Dame added Moast shoppable videos to their product pages and saw a $26,000 increase in monthly revenue and a $0.16 lift in revenue per visitor — without increasing traffic.
What Shopify brands have switched from Tolstoy to Moast?
Brands including LNDR, KNKG, TuffWraps, and Bota have switched to Moast. LNDR averages 41,500 video views per month and saves over $400/month compared to Tolstoy's view-based pricing model.
TuffWraps athlete wrapping wrists — switched from Tolstoy to Moast

TuffWraps saves $3,600 a year by switching to Moast

After switching from Tolstoy to Moast, TuffWraps migrated in minutes, got unlimited views, and eliminated the surprise fees they were paying before.