Dame is a sexual wellness brand focused on making thoughtfully designed products for pleasure. They are known for clean design, strong messaging, and a modern approach to intimacy. Their brand feels educational, open, and confident.
They invest heavily in quality content across Instagram and TikTok, blending product education with relatable, engaging videos. The content was strong. The issue was where it lived.
Dame’s product pages looked great, but they relied mostly on static images and written descriptions.
At the same time, they had high-quality video content on social media. That content was driving engagement, but it stopped there. When shoppers landed on a product page, which is where buying decisions happen, they were not seeing those videos.
That meant:
They knew that if shoppers could see the product demonstrated clearly on the page, confidence would increase. And when confidence increases, sales follow.
Dame used Moast to import their existing UGC and testimonial content from social and added these videos directly to their product pages. Instead of embedding them as simple videos, they turned them into shoppable videos so customers could buy straight from the content.
They placed a Moast video carousel below the buy box in the product details section so it was visible without disrupting the design. The videos included:
Instead of asking shoppers to leave the site and visit Instagram, the content was now exactly where buying intent was highest.
The setup was simple. No heavy dev work. Within minutes, their existing TikTok and Instagram videos were live on the PDP.
The idea was straightforward. If video increases clarity and trust, revenue per visitor should increase.
Want to see exactly how Dame set this up? Check out the short video below that walks through how they used Moast to turn their social content into shoppable videos on their product pages.
The data confirmed it. After launching shoppable videos on their PDPs:
That $0.16 might not sound huge at first. But when multiplied by total traffic, the lift compounds quickly. Over the course of a year, that small increase per visitor translates into significant recurring revenue.
Most Shopify brands already have high-quality video on social. But if that content never reaches product pages, it’s not influencing purchase decisions. In Dame’s case, simply moving video from social to the PDP unlocked $26K in monthly revenue. The content already existed. The opportunity was just being missed.
No additional ad spend.
No new traffic source.
Just better use of content they already had.
