To add video testimonials to your Shopify product pages, install Moast from the Shopify App Store. Add existing testimonials from TikTok, Instagram, or uploaded files to your media library, tag products inside each video, then place them in a widget on your product pages using Shopify's theme editor — no code required. To collect new testimonials from customers, use Moast Collect: add an upload widget to any page, customers submit their video directly, and you approve it before it goes live in your widgets.
Why video testimonials outperform written reviews on Shopify product pages
Written reviews answer the question "did this product work?" Video testimonials answer a completely different question: "what does it actually feel like to use this?" That's the question most shoppers have — and the one static content can't fully answer.
A written review says "great jacket, really warm." A video testimonial shows someone wearing it in the rain, demonstrating how it moves, how the zip works, what the material looks like up close. For any product where fit, texture, application, or real-world performance matters — which is most products — video closes the gap between "interested" and "convinced."
The data supports this. Wyzowl's research shows 89% of consumers say watching a brand video has directly influenced a purchase decision. And studies on consumer trust consistently show that shoppers find user-generated content — like customer video testimonials — significantly more credible than brand-produced content.
17%
Average conversion rate lift with shoppable video on PDPs
$26K
Monthly revenue increase after adding video to PDPs (Dame)
9x
More trustworthy than brand content (UGC research)
3 sources of video testimonials for your Shopify store
You don't need to create video testimonials from scratch. Most merchants already have more than they realise — it's just in the wrong place. Here are the three main sources:
📱
Social media
TikToks, Instagram Reels, and posts where customers or creators have featured your products. Import directly by pasting a URL — no downloading needed.
Fastest to start
🎯
Moast Collect
Add an upload widget to your store and let customers submit video testimonials directly. The best long-term strategy — your library builds itself over time.
Best for UGC at scale
🎬
Existing video files
Customer testimonial videos you've already filmed, received via email, or collected through other tools. Upload MP4 files directly to your Moast media library.
Use what you have
The right approach is usually all three — start with social imports and existing files to go live quickly, then build Collect into your post-purchase flow for a steady stream of fresh content going forward.
How to add existing video testimonials to your Shopify product pages
If you already have customer testimonial videos — on Instagram, TikTok, or as files — this is the fastest way to get them live on your product pages.
1
Install Moast from the Shopify App Store
Install Moast from the Shopify App Store. The free plan is enough to get started — it includes unlimited views and unlimited uploads.
2
Import your testimonial videos into your media library
In the Moast admin, go to Media and click "Add media." Choose your source:
- From Instagram — paste a Reel URL, your profile URL, or import by mentions/hashtag. See the full Instagram import guide.
- From TikTok — paste a video URL or profile URL to browse and select posts
- File upload — drag and drop MP4 files directly into your media library
💡 Use "Import by Profile Mentions" to pull in customer posts that have tagged your brand — this surfaces UGC you might have missed.
3
Tag products in each video
Open each video in the media editor and click "Add product tag." Search for the relevant product, position the tag on the video frame, and save. This makes the testimonial shoppable — shoppers can click the tag to go straight to the product or add to cart.
💡 You can tag products during the import step to save time — useful when importing a large batch of testimonials at once.
4
Create a widget and add it to your product page
In Moast, create a widget (carousel, stories, or featured video) and add your testimonial videos to it. Then go to your Shopify theme editor, find the product page template, add a Moast widget block, and select the widget you created. Save and publish — your video testimonials are now live on your product pages, no code required.
⚠️ See the
placement section below for exactly where on the product page to put them for maximum conversion impact.
How to collect new video testimonials from your Shopify customers
Getting customers to actively submit testimonials used to mean chasing them over email, hoping they'd film something, and manually gathering the results. Moast Collect makes it automatic — you add an upload widget to your store, customers submit directly, and you approve what you want before it goes live.
How the Moast Collect flow works:
🛍️
Customer sees Collect widget on your store
→
📤
They enter email and upload photo or video
→
👀
Submission appears as Pending in your dashboard
→
✅
You approve — content goes live in widgets
To set up Moast Collect:
1
Add the Moast Collect block to your store
In your Shopify theme editor, find the Moast Collect app block and drag it to where you want it to appear — a product page, a dedicated UGC landing page, or a post-purchase confirmation page. Any page where customers with recent purchase intent will land works well.
2
Customize the widget text and messaging
Once the Collect block is added, customize the headline, subtext, and call-to-action directly in the app block. Keep it specific — "Show us how you wear it" or "Share your unboxing video" converts better than generic "Leave a review" copy. You can also add images or instructions around the widget to give customers more context.
💡 Adding a small incentive in the widget copy — "Share a video and get 15% off your next order" — significantly increases submission rates.
3
Set up Shopify Flow automations (optional but recommended)
Moast Collect integrates with Shopify Flow, letting you automate actions based on customer submissions:
- When Media is Submitted — alert your team instantly so you can review quickly
- When Media is Approved — automatically tag the customer as "Moast Video" and send a thank-you email or discount code
💡 The thank-you automation is particularly valuable — it closes the loop with the customer and incentivises others to submit content when they see the reward.
4
Review and approve submissions
All customer uploads appear as Pending in your Moast Media section. Review each submission and approve or reject based on quality and brand fit. Approved content automatically appears in your Moast widgets — no additional steps needed.
⚠️ Moast links each submission to the customer's Shopify profile automatically. If the customer doesn't exist yet, Moast creates a new customer record — so you always know who submitted what.
5
Drive traffic to your Collect page
The widget won't collect anything if customers don't see it. The highest-impact places to drive submission traffic are: post-purchase confirmation emails, packaging inserts with a QR code, and follow-up emails sent 1–2 weeks after delivery (when customers have had time to use the product).
Done for you
Want us to collect content from your best customers?
If you'd rather not manage the collection process yourself, Moast Collect is a white-glove service where our team handles everything — identifying your best customers, reaching out on your behalf, and building you a library of high-quality video testimonials without any manual work on your end.
Learn about Moast Collect →
How to make video testimonials shoppable on Shopify
A video testimonial without a product tag is social proof. A video testimonial with a product tag is social proof that converts. The difference is one step in the Moast editor.
1
Open the video in your media library
Go to Media in your Moast admin and click on the testimonial video you want to make shoppable.
2
Click "Add product tag"
In the video editor, click "Add product tag." Search for the product by name or handle, select it, and position the tag on the video frame — ideally when the product is most clearly visible.
3
Add more tags if needed
If the testimonial features more than one product, add multiple tags. Each tag links independently to a different product page.
4
Save — the video is now shoppable
Shoppers watching the testimonial can now click the product tag directly to visit the product page or add to cart. The testimonial that was building trust now also closes the sale.
Where to place video testimonials on your Shopify product pages
Placement determines how much impact your testimonials have. The same video in the wrong place can be ignored; in the right place, it's the thing that converts a browser into a buyer.
⭐ Highest impact
Above the reviews section
This is where shoppers naturally look for social proof before buying. Placing video testimonials directly above your written reviews creates a one-two trust punch — video shows the product in action, reviews confirm the experience. ThruDark uses exactly this placement and generated $5,854 in sales in their first 30 days.
Strong placement
Below the add-to-cart button
Catches shoppers who scrolled past the buy button without converting. A well-placed testimonial here can bring them back. Works especially well for higher-priced products where customers need more reassurance.
Good for discovery
Homepage carousel
A video testimonial carousel on the homepage builds trust immediately for new visitors and sets the social proof tone before they've even looked at a product page.
For high-intent traffic
Landing pages (paid traffic)
Visitors from ads arrive with specific intent. A testimonial from a real customer using the exact product they just saw in an ad is one of the most powerful conversion tools available.
For most Shopify stores, the highest-ROI starting point is a stories-style widget or carousel placed directly above the reviews section on your top three to five product pages by traffic. Start there, measure the impact, then expand.
How to display review star ratings on product videos in Shopify
Combining video testimonials with star ratings gives shoppers two layers of social proof at once — the authenticity of video and the credibility signal of a verified rating. In Moast, you can display reviewer information and context alongside each testimonial widget.
When customers submit content through Moast Collect, their submission is automatically linked to their customer profile in Shopify. You can customize what information appears alongside each video in your widgets — reviewer name, star rating, and any other details that reinforce the credibility of the testimonial.
For brands using a separate reviews app like Okendo, Yotpo, or Judge.me, the most common approach is to place the shoppable video widget immediately above the reviews section. This creates a visual flow from video testimonial to written review that mirrors how shoppers naturally seek validation — they watch first, then read.
Real brand results from video testimonials on Shopify PDPs
These results all came from merchants who used existing content — no new video shoots, no production budget.
ThruDark
Premium performance apparel. Placed existing UGC and social testimonials directly above the reviews section on PDPs. Results within 30 days of launch:
$5,854 in sales
293 videos live · 3,390+ monthly views
Dame
Added shoppable video testimonials to product pages. No new traffic, no new products — just better-equipped product pages.
+$26K/month
17% conversion lift · $0.16 RPV increase
LNDR
Athletic apparel brand. Keeps PDPs stocked with fresh customer testimonial content via Social Sync — new posts automatically import every 24 hours.
41,500 views/mo
Unlimited views · always fresh content
Frequently asked questions
How do I add video testimonials to my Shopify product pages?
Install Moast from the Shopify App Store. Import existing testimonial videos from TikTok, Instagram, or file upload into your media library, tag products inside each video, then add a Moast widget to your product page template in the Shopify theme editor. No code required. To collect new testimonials from customers, add the Moast Collect widget to your store and customers can submit videos directly.
How do I collect video testimonials from my Shopify customers?
Use Moast Collect. In your Shopify theme editor, add the Moast Collect app block to any page — a product page, landing page, or post-purchase confirmation page. Customers enter their email and upload a photo or video directly. Submissions appear as Pending in your Moast dashboard. You review and approve each submission before it goes live in your widgets. Use Shopify Flow to automatically send a thank-you email or discount code when you approve a submission.
Where is the best place to put video testimonials on a Shopify product page?
Directly above the reviews section is the highest-converting placement. This is where shoppers naturally look for social proof before buying — placing video testimonials there catches them at exactly the right moment. ThruDark uses this placement and generated $5,854 in attributable sales within 30 days of going live.
Do video testimonials increase Shopify conversion rates?
Yes. Moast merchants see an average 17% lift in conversion rate after adding shoppable video testimonials to their product pages. Dame added video to their PDPs and saw a $26,000 increase in monthly revenue and a $0.16 lift in revenue per visitor — without any increase in traffic.
Can I display review star ratings on product videos in Shopify?
Yes. Moast allows you to display reviewer information alongside testimonial videos in your widgets. You can customize what appears with each video — reviewer name, star rating, and other details. Submissions through Moast Collect are automatically linked to the customer's Shopify profile, making it easy to show verified purchase context alongside each testimonial.
Do I need a developer to add video testimonials to Shopify?
How do I make video testimonials shoppable on Shopify?
After importing a testimonial into Moast, open it in the media editor and add a product tag. Click on the frame where the product is most visible, search for the product by name, and position the tag. Shoppers watching the testimonial can then click the tag to go directly to the product page or add to cart — turning a trust signal into a direct conversion tool.
