Introduction

User-generated content (UGC) has become one of the most powerful drivers of e-commerce success. Today’s consumers want more than polished ads — they want to see real people using and loving your products. That’s where UGC platforms come in.

UGC platforms give brands an easy way to collect, organize, and showcase authentic customer content across their websites, ads, and social channels. Whether it’s customer photos, unboxing videos, reviews, or testimonials, the right UGC platform helps turn everyday buyers into powerful advocates for your brand.

With dozens of options on the market, choosing the best UGC platform for your e-commerce business can feel overwhelming. In this guide, we’ll break down the top 5 UGC platforms that make it easy for brands to harness the full potential of customer-generated content — driving trust, engagement, and higher conversions.

What are UGC platforms?

UGC platforms are tools that help brands collect, manage, and display content created by their customers. This content can include product reviews, photos, videos, social media posts, testimonials, and more. Instead of relying only on polished brand marketing, companies use UGC platforms to showcase real experiences from real people.

For e-commerce brands, UGC platforms make it easy to source authentic content at scale. They provide the systems needed to gather submissions, moderate them, get rights approvals, and publish the best content directly to websites, emails, ads, and social feeds. Some UGC platforms even allow for deeper engagement, like connecting potential buyers with existing customers who can share advice and product insights.

As online shopping becomes more competitive, UGC platforms are no longer just a nice-to-have. They are a critical part of building trust, boosting conversion rates, and creating more meaningful connections between brands and customers.

Why e-commerce brands should invest in UGC platforms

Today's shoppers are more skeptical than ever. They want proof that a product delivers on its promises, and they trust other customers far more than brand messaging. This shift in behavior is exactly why investing in UGC platforms is critical for modern e-commerce brands.

First, UGC platforms help brands build trust at scale. When shoppers see real customers sharing their experiences, it creates an immediate layer of authenticity that no marketing copy can replicate. Whether it’s a product photo, a testimonial, or a video review, content shared through UGC platforms makes a brand feel more relatable and credible.

Second, UGC platforms are powerful tools for boosting website engagement and conversion rates. Studies have shown that pages featuring authentic customer content can significantly outperform those without it. From product pages to landing pages, integrating UGC keeps shoppers on-site longer and makes them more likely to complete a purchase.

Third, UGC platforms streamline what would otherwise be a time-consuming process. Instead of manually collecting, vetting, and publishing customer content, brands can automate much of the workflow. The best UGC platforms offer built-in moderation tools, legal rights management, and easy integration with major e-commerce platforms like Shopify.

Finally, UGC platforms support broader marketing efforts beyond the website. Brands can repurpose customer content for social media ads, email campaigns, and even influencer partnerships, turning every happy customer into a marketing asset.

Choosing the right UGC platform is not just about adding nice-looking reviews to a site. It is about creating a stronger, more trustworthy brand presence that drives growth across every channel.

How to choose the best UGC platform for your brand

When selecting a UGC platform for your e-commerce business, it’s important to consider several factors to ensure the platform aligns with your goals. Below are the key criteria to help you make an informed decision:

1. Content Collection Ease

A good UGC platform should make it simple for customers to submit content. Look for platforms that allow easy integration with your website or store and enable customers to upload content with minimal effort. Ideally, it should also offer options to incentivize submissions, such as reward programs or discounts.

2. Integration with E-commerce Platforms

The UGC platform you choose should easily integrate with your existing e-commerce systems. Whether you’re using Shopify, WooCommerce, or another platform, the process should be seamless. Integration ensures that the content collected can be easily displayed on product pages and synced with your inventory.

3. Customization Options

Every brand has a unique identity, and your UGC platform should support that. Look for platforms that allow you to customize the display of content to match your brand’s style. This could include branded galleries, custom widget designs, or flexible layout options that ensure UGC complements your existing site design.

4. Analytics and Reporting

Being able to measure the impact of user-generated content is crucial. The right UGC platform should provide analytics tools that track how UGC influences engagement, conversion rates, and other key performance indicators. This data helps you understand what content resonates with your audience and optimize future campaigns.

5. Moderation and Rights Management

It’s essential that your UGC platform provides strong moderation tools to ensure that content meets your standards. The platform should also include rights management features to secure permission from customers to use their content in marketing materials.

6. Pricing and Scalability

Pricing is always a consideration. Make sure the platform offers a pricing model that fits your budget, whether that’s a subscription-based plan or a pay-per-use model. As your business grows, your UGC platform should scale with you, offering additional features and storage as needed.

By keeping these factors in mind, you’ll be able to select the best UGC platform that suits your brand’s needs and supports your growth goals.

Top 5 UGC platforms for e-commerce

There are dozens of UGC platforms on the market, but not all are built with the needs of e-commerce brands in mind. Below, we break down five of the best UGC platforms that can help you collect, showcase, and scale authentic customer content.

1. Moast

Moast is a modern UGC platform built specifically for e-commerce brands that want to bring authenticity and trust to their shopping experience. Available as a Shopify app, Moast helps brands collect high-quality customer videos, photos, and testimonials, then display them through beautifully designed, shoppable widgets across their stores.

One of Moast’s standout features is its conversational UGC approach. It doesn’t just stop at displaying content — it lets future customers connect directly with past buyers to ask questions and get real feedback. This creates a powerful layer of social proof that traditional UGC platforms often miss.

Moast also supports shoppable video, making it easy for merchants to turn user-generated content into a direct path to purchase. Whether it's product pages, homepage feeds, or post-purchase flows, Moast gives brands full control over how and where customer stories are shared.

Key features:

• Collect video and image testimonials directly from customers
  
• Build interactive, shoppable feeds and carousels
  
• Enable customer-to-customer messaging for deeper trust-building
  
• Customize content displays to match your brand’s look and feel
  
• Seamless Shopify integration

Moast is a strong choice for brands that want a deeper connection between their customers and products, and it’s one of the fastest-growing UGC platforms for Shopify stores looking to turn social proof into sales.

2. Bazaarvoice

Bazaarvoice is one of the most established UGC platforms for large e-commerce brands. Known for its extensive network and syndication capabilities, Bazaarvoice helps businesses collect and distribute user-generated content like reviews, ratings, photos, and videos across multiple retail channels.

One of Bazaarvoice’s biggest strengths is its ability to scale UGC efforts across different marketplaces. Brands that sell through major retailers like Walmart, Best Buy, or Target can use Bazaarvoice to syndicate their customer reviews across those sites, increasing reach and trust at every point of sale.

Bazaarvoice also offers robust moderation tools and fraud detection to ensure that only genuine, high-quality content is showcased. Its suite of solutions is particularly suited for enterprise brands that need both scale and reliability from their UGC platforms.

Key features:

• Collect and display customer reviews, photos, and videos
  
• Syndicate UGC across a network of major retail partners
  
• Advanced content moderation and authenticity verification
  
• Detailed reporting and performance analytics
  
• Support for product sampling campaigns to drive early UGC collection

Bazaarvoice is a strong fit for brands selling across multiple retail channels that want a trusted, scalable solution to maximize the impact of their user-generated content.

3. Yotpo

Yotpo is one of the most well-known UGC platforms in the e-commerce space, offering a comprehensive suite of tools for collecting and leveraging customer content. Beyond just reviews and photos, Yotpo combines UGC with loyalty programs, referrals, and SMS marketing, making it a powerful all-in-one marketing platform.

For brands that want to integrate their user-generated content strategy into a larger customer retention and growth plan, Yotpo offers strong flexibility. Its UGC platform helps businesses collect reviews, photos, and videos post-purchase, and then easily display that content on product pages, homepages, and even in social ads.

Yotpo also features smart content request flows, making it easier for brands to encourage customers to submit high-quality UGC without heavy manual follow-up. With a wide range of integrations, including Shopify, BigCommerce, and Magento, it’s designed to fit into any e-commerce stack.

Key features:

• Collect and showcase customer reviews, photos, and videos
  
• Automated post-purchase UGC requests
  
• Seamless integration with loyalty programs and SMS campaigns
  
• AI-driven content curation and recommendation engines
  
• Built-in reporting and insights to measure UGC performance

Yotpo is ideal for brands that want a feature-rich UGC platform and marketing tools combined under one roof, especially those ready to invest in a more comprehensive solution to drive customer engagement and retention.

4. Tint

Tint is a visual-first UGC platform that focuses on helping brands collect, curate, and display authentic content from their customers and communities. Unlike some platforms that primarily manage reviews, Tint specializes in aggregating social media posts, photos, and videos to create highly engaging visual experiences.

With Tint, brands can pull user-generated content from Instagram, TikTok, Twitter, and other social platforms, making it easy to showcase real customer moments on websites, in ads, or even at live events. The platform also offers tools for managing content rights, ensuring brands can legally use the visuals customers create.

Tint’s strength lies in its flexibility. Whether you want to build a dynamic homepage gallery, embed a product-specific social feed, or create in-store displays, Tint gives brands the tools to make UGC a core part of their customer journey.

Key features:

• Aggregate UGC from major social media platforms
  
• Curate and moderate content with easy approval workflows
  
• Manage user rights and permissions for legal content use
  
• Build custom galleries and displays for websites, apps, and events
  
• Track engagement and performance with built-in analytics

Tint is a great choice for brands that prioritize visual storytelling and want to bring social proof into every part of their customer experience, using a UGC platform that focuses heavily on creative flexibility.

5. Okendo

Okendo is a UGC platform built with e-commerce brands in mind, especially those operating on Shopify. Known for its strong focus on customer reviews and rich user-generated content, Okendo helps brands collect detailed feedback alongside visual content like customer photos and videos.

What sets Okendo apart is its emphasis on customer attributes. Brands can customize review forms to collect information about a reviewer’s experience, preferences, or demographics, helping future shoppers make more informed buying decisions. This additional context turns basic reviews into powerful sales drivers.

Okendo also offers flexible design options, allowing brands to create on-brand review displays that match their site aesthetics. With easy integration into Shopify stores and marketing tools like Klaviyo, Okendo is a strong UGC platform for brands that want to build deeper trust with highly detailed and personalized reviews.

Key features:

• Collect and display customer reviews, photos, and videos
  
• Capture customer attributes for more insightful reviews
  
• Fully customizable review widgets and layouts
  
• Integration with Shopify, Klaviyo, and other marketing platforms
  
• Automated review request emails to boost submission rates

Okendo is a smart choice for growing brands that want to turn customer feedback into rich, trust-building content while maintaining complete control over how it looks and feels across their online store.

Honorable mentions

While the five platforms above are some of the best choices for e-commerce brands, there are several other UGC platforms worth considering depending on your brand’s specific needs. Here are a few more options that stand out:

Loox
Loox is a Shopify-focused UGC platform that specializes in collecting photo reviews. It is a great choice for brands looking for an affordable, simple way to gather visual social proof quickly.

Pixlee TurnTo
Pixlee TurnTo offers a combination of social media aggregation, customer reviews, and influencer marketing tools. It is well-suited for brands that want a broader content strategy built around UGC and advocacy.

Each of these UGC platforms offers unique strengths, and depending on your marketing strategy and budget, they may be worth exploring alongside the top five featured above.

Conclusion: Scale Your E-Commerce Store Faster with UGC Platforms

User-generated content is no longer just a bonus for e-commerce brands — it is a key driver of trust, engagement, and sales. Choosing the right UGC platform can make all the difference in how easily your brand collects, manages, and showcases authentic customer content.

Whether you are looking for a platform that prioritizes shoppable videos like Moast, large-scale review syndication like Bazaarvoice, or an all-in-one marketing suite like Yotpo, there is a UGC platform designed to fit your brand’s needs. Platforms like Tint and Okendo offer even more ways to make UGC a core part of your shopping experience, helping you stand out in a crowded market.

By investing in the right UGC platform, you are not just adding reviews or photos to your website. You are building a stronger, more authentic connection with your customers — and turning their voices into one of your brand’s most powerful growth tools.