Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Here's your wild stat of the day: 50% of all Nvidia employees have a net worth of at least $25M. Even crazier: 80% of all employees are millionaires.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Warby Parker ended its home-try-on program as it leaned into stores and digital

→ Most users lived within 30 minutes of a store, making home try-on less essential.

→ Q2 brought 14 % revenue growth to $214.5 M and a 9 % bump in active customers.

→ CFO Steve Miller stepped down, with co-CEO Dave Gilboa stepping in temporarily.

Trump threatened 50% tariffs on Indian imports over its ties with Russia

→ Trump raised India’s tariff from 25% to 50% due to its continued oil purchases from Russia.

→ India called the tariffs “unfair” and held firm on non-alignment and strategic autonomy.

→ The new tariffs are set to take effect after a 21-day response window, further straining U.S.–India relations.

Wayfair posted its first quarterly profit in four years as tariffs weighed on the industry

→ Net income reached $15 million in Q2, compared to a $42 million loss a year earlier.

→ Net revenue rose 5 % to $3.3 billion, or 6 % excluding its exit from Germany.

→ Marketplace model kept prices stable despite tariffs and the store experiment boosted lower-ticket and renovation category sales.

Viral fashion brand Quince raised $200 million and reached a $4.5 billion valuation

→ The California-based brand raised about $200 million in its latest funding round, led by Iconiq Capital.

→ The new valuation of over $4.5 billion more than doubled the company’s previous worth.

→ Quince’s direct-to-consumer, factory-to-door model and viral popularity on Instagram and TikTok has powered rapid growth and investor confidence, even as many DTC brands struggle.

Apple pledged a $100 billion U.S. investment, raising its total domestic commitment to $600 billion

→ Tim Cook announced the plan with President Trump to expand U.S. manufacturing.

→ All iPhone and Apple Watch glass will be made in Kentucky by Corning.

→ Move aims to avoid tariffs on imported parts while signaling reshoring intentions.

See more details on Apple’s US investment here

2/ Shopify Stuff

Shopify posted a strong Q2 beat and bullish Q3 outlook becoming Canada’s most valuable company

→ Revenue rose 31% year over year to $2.68 billion, beating Wall Street expectations.

→ Shopify became Canada’s largest public company by market value after strong earnings results.

→ Net income jumped to $906 million, with Q3 revenue growth projected in the high 20s.

Read the full breakdown here

3/ What We Found Interesting

American Eagle and Crocs both had Sydney Sweeney in their marketing but one outperformed the other...

Google’s AI Overviews have a devastating impact on link clicks, Pew study found

→ More users ended their search at the summary (26% vs 16% without).

→ Only 8% clicked regular results when AI Overviews appeared, vs 15% without.

→ Publishers warned of traffic hits as Google scaled AI Overviews across queries.

Read the full study here

4/ What We Found Helpful

Prices written in larger fonts seem cheaper and more convincing

Check out the full study here

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