Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Mark Zuckerberg completely botched his presentation of the Meta / Ray-Ban Display glasses.

It's a pretty difficult watch as he fumbles through his presentation in front of a live audience.

That being said, the glasses are still pretty cool 😎.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Google added a purchases tab to Gmail to track online orders

→ The new tab automatically organizes receipts and shipping updates.

→ It works with most major retailers without extra setup required.

→ Google says the feature will roll out to all Gmail users this fall.

Here's how it works

Nutrabolt invested again in Bloom Nutrition to boost growth

→ Bloom is known for its greens powder popular on TikTok.

→ Nutrabolt first invested in the brand back in 2023.

→ The funding will fuel product expansion and retail distribution.

Meta introduced new brand-building tools to drive culture and conversions

→ Updates include AI creative tools for ads and audience insights.

→ The tools aim to help brands connect with cultural moments.

→ Meta says stronger cultural ties lead to higher conversion rates.

Check out how the new tools work here

Ralph Lauren launched Ask Ralph, an AI-powered shopping assistant

→ The tool lets shoppers chat for styling advice and product help.

→ It uses generative AI trained on Ralph Lauren’s brand voice.

→ Available online now, with in-store rollout planned later this year.

Check out how it works

FedEx warned tariffs would cut into future profits

→ New U.S. tariffs now apply to parcels that were once exempt.

→ FedEx said compliance costs will weigh on margins and earnings.

→ The shift could raise shipping prices for businesses and consumers.

Aston Martin released a $3,300 baby stroller

→ The stroller was co-designed with luxury stroller brand Egg.

→ It features leather trim, diamond stitching, and signature Aston Martin details.

→ Only 300 units are available, making it a collector’s item for parents.

Check it out

2/ Shopify Stuff

Everlane went all in on Shopify as it rethought fashion’s rules

→ The stroller was co-designed with luxury stroller brand Egg.

→ It features leather trim, diamond stitching, and signature Aston Martin details.

→ Only 300 units are available, making it a collector’s item for parents.

Check out the full announcement

3/ What We Found Interesting

Google was rumored to make AI Mode the default in search

→ AI Mode summarizes results with Gemini instead of showing classic links.

→ Some insiders say a default switch could launch later this year.

→ Google declined to comment, fueling more speculation about timing.

Here how this can change the landscape of the internet

4/ What We Found Helpful

Apple’s iOS 26 SMS update could hurt marketing engagement

→ The update may limit how brands use SMS for customer outreach.

→ Marketers worry open and response rates could take a big hit.

→ Apple says the change is designed to protect user privacy.

Here's what's happening

Meta’s AI turned ad creative into the new targeting strategy

→ Success now hinges on tagging hooks, value props, and benefits for Meta’s AI.

→ The algorithm reads settings, people, colors, and music as targeting signals.

→ Winning brands run 25–50+ creatives at scale, tailored to different audiences.

Here's what's happening