Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

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Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Shoppers chased discounts and beauty deals in Q2 earnings season 

→ Value-forward tactics helped retailers boost sales and customer traffic.

→ Burlington’s sales rose 10% and earnings jumped 42% this quarter.

→ Kohl’s comps dipped 4%, but beauty sales lifted guidance and shares. 

‍Trump threatened tariffs over UK and EU digital services taxes 

→ He warned countries taxing US tech firms would face retaliation.

→ The UK’s 2% DST and EU’s digital rules were key targets.

→ Tariffs and export limits on chips were floated as possible moves.

Yet again more tariff news, read what this one is all about

Lacoste replaced its crocodile logo with a goat to honor Novak Djokovic 

→ A five-piece “From the Crocodile to the GOAT” capsule launched in New York.

→ The iconic croc was swapped for a goat across apparel and campaign visuals.

→ The tribute celebrates Djokovic’s status as the greatest and his loyal fans.

Check out this fun campaign here

Meta partnered with Midjourney to advance AI image and video models

‍→ Meta will license Midjourney’s AI tech to enhance creative visuals.

→ The deal includes joint research on image and video generation.

→ The move aims to close gaps with OpenAI’s Sora and Google’s Veo.

Read more on this partnership here

Walmart accepted Klarna in Canada to expand buy now, pay later options

→ Canadian shoppers can now split payments at Walmart with Klarna.

→ The move follows rising BNPL demand for everyday essentials and big buys.

→ Walmart deepens its fintech push to attract and retain value-focused shoppers.

Travis Kelce launched a hands-on fashion collab with American Eagle

→ It was a busy week for Travis Kelce! He directed details from fabrics to graphics in the limited collection.

→ The AE x Tru Kolors line features 90+ pieces from tees to cashmere sets.

→ Rising athletes starred in the campaign to showcase the sporty lifestyle.

Check out the campaign here

 Liquid Death teamed up with Cineverse on an anti-soda PSA starring Peter Dinklage 

→ The spot features Dinklage as The Toxic Avenger warning about sugary sodas.

→ The campaign promotes Liquid Death as a healthier alternative to soda.

→ Humor and shock value are used to highlight the risks of high sugar drinks.

LD marketing never disappoints, check out the awesome collab here

2/ Shopify Stuff

DHL expanded international shipping options for US merchants on Shopify

→ Merchants can now access DHL Express and eCommerce solutions directly in Shopify.

→ The integration streamlines label printing, tracking, and cross-border compliance.

→ Faster, easier global shipping helps small businesses scale internationally.

3/ What We Found Interesting

Cracker Barrel unveiled a new logo after Trump mocked its old design

→ The refreshed logo ditches the man on a chair for a modernized look.

→ Shares jumped over 8% after the rebrand announcement.

→ Trump’s jab accelerated changes already planned by the company.

‍Check out what went down

4/ What We Found Helpful