Top 20 Tools for Improving CRO in Ecommerce

Boost e-commerce CRO with these essential tools for success.

The Moast Team

November 21, 2023

Conversion Rate Optimization (CRO) is the science and art of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. In the realm of E-commerce, where the ultimate goal is to drive sales and revenue, effective CRO strategies are essential. Enhancing CRO involves a holistic approach that touches on various aspects of your online store, including design, user experience, testing, and analytics. By systematically analyzing and refining these elements, E-commerce businesses can achieve higher conversion rates and unlock their true revenue potential.

In this guide, we’ll walk you through the must-know tools that'll fine-tune your online store and make those visitors your loyal customers. 

1. Rejoiner

First up, meet Rejoiner—a battle-hardened veteran in the realm of E-commerce optimization. This trailblazing tool has been in the game since 2009, helping countless businesses reclaim those pesky abandoned carts. With a global clientele boasting names like "FurnitureFusion" and "JewelGem," Rejoiner's prowess is backed by a team of 50+ dedicated professionals. Imagine "GadgetGrove," a tech gadgets shop that relies on Rejoiner to craft personalized cart abandonment emails that gently coax hesitant shoppers back to their cart. Result? A noteworthy 15% decline in abandoned carts and a sweet 10% rise in conversions.

2. Hotjar

Screenshot of Hotjar website

Say hello to Hotjar—an ally armed with heatmaps, session recordings, and surveys. This seasoned player in the field since 2014 has already won over 500,000 customers. Their team of 200+ wizards crafts tools that offer a peek into your visitors' minds. Think of "ClothingCascade," a trendy apparel store with a knack for using Hotjar's insights. By analyzing heatmaps and session recordings, they identified a hotspot on their homepage where visitors were lingering—cue the perfect opportunity for strategic adjustments. In just a blink, clicks saw a 12% increase and conversions soared by 10%.

3. Optimizely

Let's meet Optimizely—a star player in the A/B testing arena. Established in 2010, this tool has become the go-to for over 9,000 companies. With a team of 700+ visionaries, Optimizely's mission is clear: empower businesses to make data-driven decisions. Picture "TechTempest," an electronics retailer that embraces Optimizely's power. By running A/B tests on their product page layouts, they discovered that a larger "Buy Now" button increased clicks by 20% and pumped up conversions by a solid 15%.

4. Crazy Egg

Prepare to be wowed by Crazy Egg—a brainchild from 2006 with over 300,000 active users. With a team of around 40 wizards, Crazy Egg's got its user behavior analysis game on point. Meet "EcoEmporium," a store specializing in eco-friendly products, who turned to Crazy Egg's session recordings. There, they spotted users trying to click non-clickable images—a quick fix led to a 15% boost in engagement and a delightful 10% increase in conversions.

5. Unbounce

Screenshot of Unbounce website

Ready to transform your landing pages? Unbounce, founded in 2009, has rallied a team of 175+ pros to make it happen. With over 15,000 customers under its belt, Unbounce is a leading name in creating landing pages that convert. Consider "GourmetGrains," a health food store, who recently introduced a landing page for their organic superfood line. Testing two versions—a benefit-focused page and one with user reviews—led to a whopping 20% increase in conversions for the review-centric page.

6. VWO (Visual Website Optimizer)

Enter VWO, a veteran of optimization tools since 2010 with an impressive user base of 5,000+ businesses. With a dedicated team of 350+ individuals, VWO is a powerhouse when it comes to A/B testing, multivariate testing, and more. Think "AdventureAwaits," an outdoor gear retailer, who harnessed VWO to overhaul their homepage. By testing various product recommendation styles, they reaped a 15% surge in add-to-cart actions and a 12% rise in overall sales.

7. Personizely

Allow us to introduce you to Personizely—an innovative tool that's all about personalization and engagement. Founded in 2017, Personizely has quickly gained a following for its prowess in tailoring experiences for each visitor. With a dedicated team of around 25 experts, Personizely helps you create personalized popups, banners, and surveys that truly resonate. Imagine "AdventureAlley," an outdoor gear store, using Personizely to display dynamic exit-intent popups with personalized product recommendations. Result? A 15% decrease in bounce rate and a remarkable 12% boost in conversions.

8. Lucky Orange

Lucky Orange, founded in 2011, boasts a loyal user base of over 70,000 websites. With a dedicated crew of 40+, this tool isn't just about luck—it's about digging deep into user behavior. Imagine "CraftCove," an art supplies store, who turned to Lucky Orange's session recordings and live chat. By addressing checkout confusion through real-time assistance, they achieved an 18% drop in cart abandonment and a 12% lift in conversions.

9. FullStory

Screenshot of FullStory website

FullStory, in the game since 2014, has over 3,500 companies reaping its benefits. With a skilled team of 250+, FullStory's session replays and heatmaps provide a comprehensive view of user journeys. Enter "EcoEcho," an eco-friendly store, who leveraged FullStory to revamp their product listings. By ensuring key details were visible, they watched the add-to-cart rate spike by 20% and conversions rise by a remarkable 15%.

10. KISSmetrics

KISSmetrics, established in 2008, has won the hearts of over 3,000 companies. With a squad of around 40, KISSmetrics dives deep into understanding customer behavior. Picture "FoodFables," an online recipe repository, who used KISSmetrics to discover that visitors who explored their recipe guides made more purchases. By tailoring content, they enjoyed a remarkable 30% rise in conversions among engaged readers.

11. Sleeknote

Introducing Sleeknote—a versatile popup and lead generation tool that's been around since 2014, captivating more than 25,000 customers worldwide. With a team of creative minds exceeding 50, Sleeknote allows you to craft eye-catching popups and sticky bars. Imagine "HomeHaven," a home decor paradise, who utilizes Sleeknote to offer a 10% discount in exchange for newsletter sign-ups. Result? A 20% increase in email subscriptions and a 12% rise in conversions.

12. TrustPulse

Say hello to TrustPulse—a social proof tool founded in 2015 and trusted by over 15,000 businesses. With a lean and mean team of around 20, TrustPulse leverages the power of FOMO (Fear of Missing Out) to boost conversions. Picture "GourmetGrove," an online food market, who showcases real-time purchase notifications using TrustPulse. The result? A 25% increase in on-site engagement and an impressive 15% surge in conversions.

13. Nudgify

Nudgify is an AI-driven tool designed to nudge your visitors in the right direction. With a team of tech-savvy minds, Nudgify has been on the scene since 2017, catering to over 5,000 websites. Imagine "FashionFusion," a trendy clothing store, employing Nudgify to display recent purchases by other customers. The outcome? A 12% rise in engagement and a 10% boost in conversions.

14. Fomo

Screenshot of Fomo website

Prepare to meet Fomo—an ecommerce tool that capitalizes on social proof. Founded in 2014, Fomo is the secret sauce behind over 30,000 businesses' success stories. With a team of 40+ dedicated enthusiasts, Fomo showcases real-time activity notifications on your site. Think of "TechTronics," an electronics hub, leveraging Fomo to display the number of visitors currently browsing their site. Result? A 15% increase in urgency-driven actions and a 12% rise in conversions.

15. Justuno

Think of Justuno as your personal conversion assistant. Founded in 2010, Justuno has won over 100,000 businesses with its arsenal of popups and offers. With a team of 50+ conversion enthusiasts, Justuno empowers you to create personalized experiences. Consider "PetPalace," an online pet store, who uses Justuno to display personalized product recommendations based on user browsing history. Outcome? A 18% increase in average order value and a 10% boost in conversions.

16. Sumo

Sumo, a veteran since 2011, is your friendly toolkit for growing your E-commerce conversions. Trusted by over 750,000 websites, Sumo's a versatile companion with a team of around 100. Imagine "BeautyBliss," a cosmetics paradise, harnessing Sumo to create eye-catching welcome mats and popups. The result? A 20% increase in email sign-ups and a 15% rise in conversions.

17. ConvertFlow

Screenshot of ConvertFlow website

Get ready to meet ConvertFlow—an all-in-one tool that's been transforming E-commerce landscapes since 2015. With a dedicated team of 30+ visionaries, ConvertFlow lets you build targeted opt-in forms and personalized call-to-actions. Think of "FitFusion," a fitness gear store, using ConvertFlow to offer a personalized discount code upon exit intent. The outcome? A 12% decrease in bounce rate and a 10% surge in conversions.

18. OptiMonk

Enter OptiMonk—a tool dedicated to boosting conversions through on-site retargeting. Established in 2014, OptiMonk has delighted over 20,000 businesses with its creative solutions. With a team of around 40 experts, OptiMonk lets you show personalized popups based on user behavior. Imagine "GadgetGalore," an electronics haven, leveraging OptiMonk to display tailored offers for users who've shown interest in specific products. Result? A 15% uptick in engagement and a 12% rise in conversions.

19. Yotpo

Meet Yotpo—a powerful tool specializing in user-generated content and reviews. Founded in 2011, Yotpo's been embraced by over 200,000 businesses. With a team of 300+ enthusiasts, Yotpo helps you harness the power of social proof. Imagine "WineWhisper," an online wine store, using Yotpo to showcase customer reviews and ratings. The outcome? A 20% increase in trust and a 15% surge in conversions.

20. OptinMonster

Last but not least, try using OptinMonster—a versatile tool established in 2013. With over 1,000,000 websites in its corner, OptinMonster is the go-to choice for lead generation. Picture "HomeHarvest," a garden supply store, employing OptinMonster to offer a discount in exchange for email sign-ups. The result? A 25% increase in email subscriptions and a 12% rise in conversions.


Those are some of the best conversion-boosting tools to take your E-commerce game to new heights. These tools aren't just bells and whistles; they're the secret sauce that can turn your online store into a conversion powerhouse Armed with these power-packed tools and their stories, you're all set to elevate your E-commerce game. It's not just about clicks—it's about connecting, understanding, and making those conversions count.

By utilizing these tools and their features, E-commerce brands can gather actionable insights, optimize their websites, and implement strategies that result in improved conversion rates, ultimately boosting their online business's success.

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