Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Mark Zuckerberg has been actively recruiting OpenAI employees, offering compensation packages as high as $100M.

It seems that Meta recognizes OpenAI can't be acquired outright, so they're opting to acquire its top talent instead.

It'll be interesting to see how this strategy unfolds.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Buy now, pay later loans will soon impact your FICO score

→ Starting late 2025, FICO will factor BNPL loan data into credit scores.

→ The move could help responsible users build credit—or hurt those who miss payments.

→ BNPL firms like Klarna and Afterpay are working with credit bureaus on data sharing.

TikTok is testing a broadcast channel feature similar to Instagram’s

→ Creators can now send one-way messages to followers through a “post to followers” option.

→ The test is currently limited to select users in the U.S. and U.K.

→ TikTok is expanding its tools to help creators engage and monetize their audiences.

Trump announces new trade deal between U.S. and China

→ The agreement focuses on reducing tariffs and boosting agricultural exports.

→ Trump claims it will "restore fairness" and strengthen the American economy.

→ Details remain vague, and China has yet to release an official statement.

Nike warns Trump’s tariff war could cost the company $1 billion

→ Nike says new China tariffs could drive up costs and hit consumer prices.

→ The company is reevaluating supply chains to avoid higher import duties.

→ It’s the latest brand to speak out against escalating U.S.-China trade tensions.

2/ Shopify Stuff

According to Emma Grede, Shopify is the "best thing since sliced bread". Watch what she had to say 👇

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3/ What We Found Helpful

How to increase Shopify sales: key strategies for growth

→ Discover proven tactics to boost your Shopify store’s conversions.

→ Learn how to leverage social proof and user-generated content for higher sales.

→ Explore actionable steps for optimizing product pages and driving traffic.

Read the full guide here

4/ What We Found Interesting

Made in the USA: Why it’s too expensive for customers

→ Brands struggle with high production costs when manufacturing in the U.S.

→ Many customers are unwilling to pay premium prices for domestically made goods.

→ Businesses are reevaluating their strategies and considering offshoring to remain competitive.