Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

July 4th week is here. Will you be one of the record breaking 72 million Amercians travelling this week?

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Dude Wipes lands private equity backing to fuel growth

→ Rangehead Capital Partners takes a minority stake in the booming wipes brand.

→ Dude Wipes is now in 18,000+ stores and pulling in nine figures in annual revenue.

→ The brand plans to expand into new products, categories, and global markets.

Unilever is buying premium skincare brand K18 for up to $1.5 billion

→ K18 makes peptide-powered hair repair products loved by stylists and TikTokers alike.

→ The deal includes an upfront $700M with the rest tied to performance milestones.

→ Unilever is betting big on science-led, high-growth beauty brands.

Amazon CEO says AI will make the company more efficient and profitable

→ Andy Jassy says AI is being used to boost productivity across all departments.

→ Amazon has thousands working on generative AI, with big plans for retail and AWS.

→ Jassy believes AI will drive “tens of billions” in future revenue and savings.

Walmart, Target, and others jump in on Prime Day competition

→ Walmart Deals starts July 8, beating Amazon’s Prime Day kickoff by one day.

→ Target Circle Week runs July 7–13, offering sitewide deals to loyalty members.

→ Best Buy and others are launching their own rival summer savings events.

Sam Altman says ads on ChatGPT are possible—but trust comes first

→ Altman isn’t ruling out ads, but says they must not compromise user experience.

→ He’s wary of a “trust-destroying moment” like those seen on social media platforms.

→ OpenAI is still figuring out the right long-term business model for ChatGPT.

Read what he had to say here

Google adds first-order promotions to Shopping ads

→ Merchants can now highlight discounts for first-time buyers directly in ads.

→ Promo labels like “15% off your first order” show up on product listings.

→ It’s aimed at helping brands boost clicks and win new customer conversions.

YouTube launches shopping stickers for Shorts to boost e-commerce

→ New stickers let creators tag products directly in their Shorts videos.

→ Viewers can purchase products without leaving the app, enhancing convenience.

→ YouTube’s move aims to compete with TikTok’s social commerce dominance.

Ozzy Osbourne and Liquid Death team up to sell iced tea with his DNA on it

→ Limited-edition cans feature a drop of Ozzy’s real blood in the label ink.

→ The collab promotes Liquid Death’s new iced tea flavors with a dark twist.

→  Only 666 boxes are available, packed with merch and a signed bat-shaped card.

2/ Shopify Stuff

StockX’s new Sales Channel allows Shopify merchants to seamlessly tap into the booming resale market with minimal effort.

3/ What We Found Helpful

GUIDE: How to make a product demo video that actually converts

→ Start by solving a real problem your customer faces, not just listing features.

→ Keep it short, clear, and shot in a real-world setting for authenticity.

→ Don’t forget to add social proof—let real users do the talking when possible.

Read the full guide here

4/ What We Found Interesting

Sarah shares how to spot creative advertising opportunities.