Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Here's your wild stat of the day: 50% of all Nvidia employees have a net worth of at least $25M. Even crazier: 80% of all employees are millionaires.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Amazon expanded into groceries with same-day perishables delivery in 1,000 cities

→ Prime members got free same-day delivery on fresh groceries over $25.

→ Non-Prime shoppers paid a flat $12.99 fee per delivery.

→ Amazon aimed to reach 2,300+ cities with this service by year-end 2025.

Tapestry (parent company of Coach) expects to lose $160 million to tariffs this year

→ Strong sales didn’t shield the parent company of Coach and Kate Spade from big duty-related costs.

→ CFO Scott Roe cited the end of the “de minimis” exemption as a major factor.

→ Tapestry plans to offset the impact over time through pricing, manufacturing shifts, and efficiency moves.

Sam Altman brought back GPT-4o last week after user backlash

→ Users missed GPT-4o’s warm, conversational tone despite GPT-5’s higher technical performance.

→ Faulty model-switching made GPT-5 feel “dumber,” prompting OpenAI to reinstate GPT-4o for paid users.

→ OpenAI is tweaking GPT-5’s tone to be “warmer” (but less obsequious than GPT-4o), and improving customization.

TikTok maintained momentum among paid-social advertisers despite a potential ban report found

→ TikTok’s share of paid social spend rose to 13% in Q2 2025, up 1% year-over-year.

→ Advertisers leaned on performance over politics, ramping up investment even amid regulatory uncertainty.

→ Skai’s report noted TikTok has become integrated into social strategies, not just an experimental channel.

Elon Musk monetized Grok with ads in its AI responses

→ Advertisers will soon pay to have their solutions appear directly in Grok’s chatbot suggestions.

→ Musk pitched this plan as a way to offset the "expensive GPUs" needed to power Grok’s AI.

→ The ad placements are designed to feel contextual, surfacing only when users ask for help or solutions, not just generic banners.

In more Elon news, he threatened to sue Apple over Grok app store ranking

→ Musk claimed Apple blocked Grok from reaching #1, calling it an antitrust issue.

→ He said X and Grok were excluded from Apple’s “Must Have” section.

→ Apple denied wrongdoing, while Sam Altman mocked Musk’s complaints.

Meta simplified the process for businesses to report scam ads

→ Brands can now flag scam ads even without intellectual property violations.

→ The “Requests” tab was renamed “Drafts” with clearer sub-tabs for reports.

→ New filters make it easier to search reports by ID, keyword, or trademark.

2/ Shopify Stuff

Shopify announces you can now add Google and Facebook sign-in options for customer accounts

→ Shoppers can now log in with Google or Facebook for a faster checkout.

→ Social sign-in helps boost repeat purchases and simplify returns.

→ Setup takes minutes and requires the new customer accounts feature.

Read the release in their change log

3/ What We Found Interesting

What happened when a product was recalled

→ Recalls aimed to protect public safety by alerting consumers and removing dangerous items.

→ Systems evolved in the 1900s: the FDA (1906) first oversaw food and drugs, and the CPSC (1972) took charge of broader consumer goods.

→ Recalls are either voluntary (by companies) or mandatory (ordered by regulators), with improved data and public tracking making them more transparent.

Check out the full article here

Why do so many brands look the same?

4/ What We Found Helpful

Use friction words carefully