Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Walmart is testing its delivery drones in even more cities. The drones promise deliveries in 30 minutes or less (!)

If you're in one of these states, you may see the airspace above you get a little more crowded.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Peloton launches buyback program with refurbished bike resale site

→ Customers can now trade in used bikes for store credit via “Peloton Repowered”

→ Refurbished bikes are cleaned, tested, and sold with delivery and setup included.

→ The move aims to attract new customers with lower prices and reduce product waste.

Away taps former Glossier exec as new CEO in leadership shift

→ Jessica Schinazi takes the reins after serving as Glossier’s COO.

→ Co-founder Jen Rubio will stay on as executive chair and brand adviser.

→ The move signals a fresh phase for Away as it eyes growth beyond luggage.

TikTok tries to convince brands it can drive conversions, not just views

→ Platform pushes its full-funnel tools like search ads and product anchors.

→ Marketers still see TikTok mostly as an awareness play.

→ TikTok hopes better data will shift perception and ad budgets.

Check out their plea here

Meta plans to fully automate ad buying with AI by 2026

→ Goal is to let brands upload creative and let AI handle the rest.

→ Meta says automation will simplify campaigns and boost performance.

→ Marketers worry about losing control and transparency in the process.

Klarna tests debit card in US as it moves beyond BNPL roots

→ The Visa-backed card lets users spend directly from their Klarna balance.

→ Cardholders can automatically split eligible purchases into four payments.

→ It’s Klarna’s latest step toward becoming a full-service financial app.

2/ Shopify Stuff

Tap pay is now available in every Shopify app

→ Merchants can now accept contactless payments using just their phone.

→ Supports cards, Apple Pay, Google Pay, no extra hardware needed.

→ Great for selling at markets, pop-ups, or in-store on the go.

3/ What We Found Helpful

Why live stream shopping is gaining traction with Shopify brands

→ It blends entertainment and product demos to boost engagement and sales.

→ Brands can create urgency with limited drops and real-time viewer perks.

→ Moast makes it easy to launch live shopping with shoppable video widgets.

Read the full article here

4/ What We Found Interesting

Discord rolls out ‘Orbs’ to get users clicking on ads with in-app rewards

→ Users earn Orbs by watching or engaging with sponsored content.

→ Rewards include customizations like avatar frames and profile themes.

→ The move aims to monetize without disrupting the user experience.

TikTok reveals top trends set to dominate summer 2025

→ “Everything-core” aesthetics and surreal edits are taking over feeds.

→ Trending products include chromecore gadgets, retro toys, and faux food fashion.

→ TikTok says these trends help brands tap into niche communities and boost discovery.

Check out the full list here