Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Here's your wild stat of the day: 50% of all Nvidia employees have a net worth of at least $25M. Even crazier: 80% of all employees are millionaires.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

Knix expanded its U.S. presence with first New York City store opening

→ Canadian intimates brand debuted in SoHo, marking its biggest U.S. retail move yet.

→ The space offers bra fittings, community events, and a focus on body inclusivity.

→ Knix plans more U.S. growth as it leans on experiential retail to build loyalty.

‍Tariff delays did little to stop rising holiday costs for artificial Christmas trees

→ Import tariffs on Chinese goods pushed up tree prices despite a brief delay.

→ Retailers faced shortages as fewer fake firs made it to U.S. shelves.

→ Shoppers felt the squeeze with higher costs heading into the holiday season.

Check out the full report here

Meta announced phase-out of detailed targeting options in ad campaigns

→ Certain interest categories will be removed from Ads Manager starting 2025.

→ Advertisers must rely more on broad targeting and Advantage+ automation.

→ The shift reflects Meta’s push toward privacy and AI-driven ad delivery.

Check out Meta’s new details here

Johnson & Johnson committed $20B to U.S. manufacturing amid tariff tensions

→ The investment targets expanding drug and medical device production capacity.

→ The move aims to secure supply chains against growing trade uncertainties.

→ J&J positioned itself as a leader in domestic health manufacturing resilience.

Gildan agreed to acquire HanesBrands in a $22B deal to expand basics business

→ The merger creates a global powerhouse in underwear, socks, and everyday apparel.

→ Gildan expects major cost savings and stronger supply chain integration.

→ The deal marks one of the largest apparel acquisitions in recent history.

Read more about the deal here

Instagram developed a new feature to help users discover shared interests

→ The tool connects people through common hobbies, passions, and niche topics.

→ It builds on Instagram’s push toward deeper community engagement.

→ The feature is still in testing with no official rollout date announced.

Check out how the feature works here

Google unveiled a new AI voice assistant designed for home use

→ The assistant integrates across devices to manage routines and smart tech.

→ Google emphasized natural conversations and more personalized responses.

→ The launch intensifies competition in the AI-powered home assistant market.

2/ Shopify Stuff

Shopify rolled out new shipping tools to save merchants time and money

→ Merchants can now bulk buy labels, create pick lists, and manage bin locations.

→ New carriers and 3PL partners expanded shipping options inside the admin.

→ Claims and customs fees can be handled directly, reducing surprises and delays.

‍Learn more about the new shipping tool here

3/ What We Found Interesting

Sweet Loren’s accidental TikTok name error turned into viral sales boost

→ A typo in the brand’s TikTok handle unexpectedly drew huge attention and laughs.

→ Fans rallied behind the mistake, turning it into a shareable, relatable moment.

→ The viral slip helped spike cookie dough sales and expand Sweet Loren’s reach.

‍Here's how it all went down

Chipotle now offers Burritos on demand!

4/ What We Found Helpful

Pinterest released its 2025 fall trend report highlighting vintage and sustainable styles

→ Gen Z drove a 260% spike in searches for “vintage maximalism” this season.

→ “Art deco vintage” searches jumped 805%, marking a big comeback trend.

→ Sustainable living soared with “thrifted kitchen” searches up over 1,000%.

Check out their full guide here