Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.
Happy Tuesday!
CES went down last week and generated a ton of eye-catching headlines as usual. You'll find a few of them in this week's issue.
Here's what caught our attention in the world of DTC / e-commerce 👇
1/ DTC Headlines
This AI gadget at CES 2026 claimed they decoded what dogs were dreaming
→ New wearables promised to translate dog brain signals into emotions and thoughts.
→ Startups leaned hard on AI hype, despite limited scientific validation.
→ The trend showed how far consumer tech will go to humanize pets.
In more CES reveals toilets and toothbrushes took center stage
→ Everyday bathroom products were packed with sensors, apps, and health tracking.
→ Brands pitched hygiene data as the next frontier for preventive care.
→ CES leaned further into AI-in-everything, even for the most mundane routines.
Meta paused plans for Ray-Ban smart glasses with built-in displays
→ The delay reflected technical hurdles around battery life and heat management.
→ Meta refocused on AI features without displays in current Ray-Ban models.
→ The move hinted that consumer-ready AR hardware was still a few years out.
Read more on the high demand for these glasses
Nike explored selling Converse as it reassessed its brand portfolio
→ The move signaled Nike’s push to simplify operations and sharpen focus.
→ Converse had faced slower growth amid tougher sneaker competition.
→ Nike weighed whether divesting could free capital for core categories.
X released its 2026 marketing calendar to help brands plan timely campaigns
→ The calendar mapped global moments, holidays, and cultural events by date.
→ Marketers got clearer guidance on when conversations were likely to spike.
→ X positioned itself as a planning tool, not just a real-time posting platform.
Gmail debuted a personalized AI inbox with search-style overviews
→ Emails were summarized and prioritized based on user behavior and context.
→ Google extended AI Overviews deeper into everyday products.
→ The update hinted at inboxes becoming proactive assistants, not just message lists.
Meta paused plans for Ray-Ban smart glasses with built-in displays
→ Engineering challenges made displays harder to ship than expected.
→ Meta shifted focus toward voice and AI-first features instead.
→ The pause showed how tricky it still was to move AR beyond early adopters.
Lego unveiled a tech-packed smart brick at CES 2026
→ The brick added sensors, lights, and connectivity to physical Lego builds.
→ Lego blended digital play with classic hands-on construction.
→ It hinted at a future where toys doubled as interactive learning tools.
Check out the innovative new lego
2/ Shopify Stuff
Shopify’s Temu and Uber partnerships revealed where commerce is headed
→ Cross-border reach expanded as Shopify leaned into global marketplace distribution.
→ Faster local delivery became a priority through Uber’s on-demand logistics network.
→ Merchants gained more ways to compete on price, speed, and convenience at once.
Read up on the new partnerships
3/ What We Found Interesting
OpenAI bet big on audio as Silicon Valley waged war on screens
→ Voice-first interfaces gained traction as users looked for less screen time.
→ OpenAI pushed audio models for assistants, wearables, and ambient computing.
→ Big Tech framed audio as more human, even as privacy questions lingered.
4/ What We Found Helpful
Google confirmed how brands should optimize for AI-powered generative search
→ Helpful, original content mattered more than keyword-heavy SEO tricks.
→ Google emphasized expertise, clarity, and real value for users.
→ The shift pushed marketers to write for humans first, algorithms second.
Read up on what they had to say
5/ Campaigns we're following
Jean Smart starred in an Olipop ad to launch its Shirley Temple flavour
→ The spot leaned on nostalgia with a modern, celebrity-led twist.
→ Olipop kept blending pop culture with better-for-you positioning.
→ Jean Smart added mainstream appeal as the brand pushed wider awareness.
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