Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.
The Holidays are here! I hope you're not too overwhelmed.
We also just crossed the shortest day of the year in the Northern Hemisphere. If you're desperate for some sun, this list of the 6 cities with the most sunny days in America can help.
Here's what is happening in the world of DTC / e-commerce 👇
1/ DTC Headlines
The Honest Company paused DTC sales and shut down its mobile app
→ The brand shifted focus to retail partners and wholesale growth.
→ Leadership cited rising costs and lower ROI from owned channels.
→ DTC isn’t gone forever, but no clear timeline for a return was shared.
Dig deeper into their situation
Birkenstock revenue jumped despite looming tariff pressures
→ Demand stayed strong across wholesale and DTC channels.
→ The company flagged tariffs as a potential margin challenge ahead.
→ Price increases and brand momentum helped offset cost concerns.
Costco leaned on executive members as shoppers stayed cautious
→ Higher-tier members drove a growing share of sales and profits.
→ Consumers pulled back on discretionary items amid economic pressure.
→ Value pricing and loyalty kept traffic steady despite tighter wallets.
Check out why they call it the ‘Costco Economy’
Sony moved to take full control of the Peanuts franchise
→ The deal gave Sony ownership of Snoopy, Charlie Brown, and the wider Peanuts universe.
→ It tightened Sony’s grip on licensing across film, TV, games, and merchandise.
→ The move built on a long partnership with the Schulz family and WildBrain.
Check out the details of the deal
X posted 17% revenue growth to $752M in Q3 2025
→ Advertising demand rebounded as brands returned to the platform.
→ Subscriptions and data licensing added incremental revenue. →
Elon Musk pointed to product changes driving engagement at X.
iRobot filed for bankruptcy as demand for Roomba vacuums cooled
→ Sales slowed as shoppers delayed big-ticket home purchases.
→ Rising competition squeezed pricing and margins.
→ The company said it will continue operating during restructuring.
2/ Shopify Stuff
Temu rolled out a Shopify integration to fuel cross-border growth
→ Shopify merchants could list products on Temu with fewer setup steps.
→ The move targeted faster international expansion for small brands.
→ Temu aimed to deepen its marketplace appeal beyond ultra-low pricing.
Uber Direct partnered with Shopify to add on-demand delivery for merchants
→ Sellers could offer same-day and local delivery at checkout.
→ The integration reduced logistics setup for smaller brands.
→ Fast delivery became a competitive lever beyond major marketplaces.
Check out how the Uber partnership works
3/ What We Found Interesting
This is one of the best product pages we've seen
4/ What We Found Helpful
Algorithms shifted again and brands had to rethink visibility strategies
→ Platforms prioritized original content and real engagement signals.
→ SEO, social, and paid channels blurred as discovery became more fluid.
→ Brands that tested fast and diversified channels stayed resilient.
Read more on the latest algorithm updates
This guide on shoppable video practices that actually drive revenue
→ The guide breaks down why shorter, customer-led videos converted better than polished brand edits.
→ It shares where videos performed best, with PDP placement beating homepages and galleries.
→Tagging products and keeping videos interactive lift clicks and sales.
5/ Campaigns we're following
Dunkin’ brought back its naughty or nice Munchkins for the holidays
→ Fans voted to see which flavors landed on the nice list.
→ The drop leaned into limited-time flavors and playful branding.
→ Seasonal treats helped drive traffic during peak holiday weeks.
Related content
Turn your social content into a revenue channel
Turn your TikToks and Reels into shoppable videos and boost conversions by 3.5x.
