Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

BFCM is just over one week away. As a brand, I'm wishing you the best of luck in this hectic week. As a shopper, I'm sharing this list of ways to beat the system this Black Friday season.

Here's what's happening in the world of DTC / e-commerce👇

1/ DTC Headlines

On Running says tariff-driven price increases were well received shoppers

→ The brand still delivered strong double-digit sales and profit growth.

→ Customer demand held steady even after higher prices rolled out globally.

→ Leaders said tariff costs remain manageable as the company continues to expand.

Check out the brief here

Skims was valued at $5B as the brand mapped out a major retail expansion

→ The company raised new funding to fuel more stores in key US cities.

→ Executives said strong demand across categories is driving long-term confidence.

→ The brand plans to scale its physical footprint while growing wholesale partnerships.

See here for the details of their latest funding round

Cove Soda raised $15 M in Series A as it ramps up North American expansion

→ The Halifax-based functional soda brand closed a $15 M round to fuel growth.

→ Its zero-sugar probiotic sodas are now available in 7,000+ doors including Costco and Target.

→ A new distribution deal with Keurig Dr. Pepper Canada will help accelerate market reach.

See the details of the fundraise here

Skims launched a holiday campaign featuring Nara & Lucky Blue Smith and their kids

→ The Holiday Shop offers cozy essentials and festive pieces for the whole family.

→ The campaign highlights family warmth and comfort in matching loungewear and pajamas.

→ The collection spans basics, luxury lace and silks, and kid-friendly sleepwear.

Check out the campaign here

Amazon started Black Friday a week early to stretch out the holiday shopping window

→ Deals run from November 20 through December 1 across major product categories.

→Shoppers can find up to 50 percent off Amazon devices, home goods, and electronics.

→ The longer event gives people more time to grab deals without the usual rush.

Funko said its future is uncertain after reporting a sharp Q3 loss

→ The company posted a $1 million loss after earning over $8 million last year.

→ Revenue slipped and debt climbed, putting pressure on its turnaround plans.

→ Leaders said there is serious doubt about continuing operations without changes.

Here’s what’s happening

Starbucks’ Bearista cup frenzy triggered huge resale prices and a public apology

→ Shoppers lined up overnight and many left empty-handed after rapid sellouts.

→ Resellers pushed the $29.95 cup to eye-watering prices across marketplaces.

→ Starbucks apologized but offered no clear timeline for a potential restock.

2/ Shopify Stuff

The Shop App rolled out easy campaigns that helped brands control CAC.

→ Merchants set a max CAC so spend never spins out of control.

→ Setup took minutes with no extra creatives or tech work required.

→ Campaigns reached high intent shoppers on Shop and expanded to Google and Meta.

‍Learn more about the updates to the Shop App here

3/ What We Found Interesting

Ricola released scented scarves inspired by its iconic herbal cough drops

→ The limited-edition scarves come in eucalyptus, lemon mint, and cherry aromas.

→ Each scent matches a classic Ricola flavor and is infused into the fabric.

→ The launch ties into the brand’s seasonal push as cold-weather demand ramps up.

‍Check out the scarf here

4/ What We Found Helpful

6 Shopify brands showed how authentic UGC boosted shopper trust

→ Each brand used real customer moments to make products feel credible.

→ The mix of reviews, video clips, and lifestyle shots helped shorten the path to purchase.

→ Their UGC made product pages feel personal and gave shoppers the confidence to buy.

‍Check out the full list here

This Meta Ad setup will print for you this BFCM season