Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Last week 1x unveiled a robot that can handle all of your household chores for the low price of $20k (more on that below).

In that spirit, I thought I'd share 10 everyday problems AI could help you fix.

Here's what's happening in the world of DTC / e-commerce👇

1/ DTC Headlines

Lululemon partnered with the NFL and Fanatics for official team apparel

→ The deal makes Lululemon the NFL’s first female-focused apparel partner.

→ Fanatics will handle distribution through its online and retail channels.

→ Expect team-branded leggings, tops, and accessories ahead of the playoffs.

Gymshark teamed up with Dick’s Sporting Goods for its first U.S. retail partnership

→ The fitness brand expanded beyond DTC to reach more U.S. shoppers.

→ Gymshark gear will now be sold in select Dick’s stores and online.

→ The move marks a major push to grow brand visibility and mainstream appeal.​

Wayfair’s CEO said tariffs and shifting shopper habits hit Q3 results

→ Sales fell 3.7% as customers held back on big-ticket items.

→ CEO Niraj Shah said tariffs on Chinese goods added cost pressure.

→ The company still sees signs of recovery in home categories next year.

See more details here

Paypal added digital payments directly inside ChatGPT

→ Users can now send and receive money through PayPal within ChatGPT.

→ The move ties into OpenAI’s push to make ChatGPT a full shopping interface.

→ It could turn AI chats into real-time e-commerce transactions.

See all the details here

Meta AI generated bizarre ads in its Advantage+ campaigns

→ Marketers spotted distorted faces and off-brand imagery in automated ads.

→ Some say Meta’s AI tools pushed weird creative without clear oversight.

→ Meta claims it’s improving filters as it scales AI-driven ad generation.

Check out some of the weird ads that Meta created

1x unveiled its new household robot called Neo

→ The brand promised not to use AI-generated models or imagery in its ads.

→ Fans flooded the comments with support for the move toward authenticity.

→ The post racked up more engagement than any Aerie content in the past 12 months.

Check out the robot here

2/ Shopify Stuff

Shopify predicted shoppers will spend more but demand more trust this holiday season

→ Holiday spending is expected to rise 24% to $192 per shopper despite tighter budgets.

→ Two-thirds of consumers plan to use AI to find deals or gift inspiration.

→ Shoppers will favor brands offering fast, seamless, and values-driven experiences.

Check out Shopify's full report here

3/ What We Found Interesting

’90s brands like GAP, Claire’s, and Esprit staged major comebacks

→ Nostalgia-fueled marketing helped legacy retailers reconnect with Gen Z.

→ Brands leaned on bold logos, vintage fits, and mall-culture vibes.

→ Abercrombie’s rebrand showed that old names can find fresh cool again.

Here’s how it’s all playing out

This CTA at the bottom of your page

4/ What We Found Helpful

OpenAI turned ChatGPT into a full shopping experience

→ Users can now browse, compare, and buy products directly in ChatGPT.

→ Early partners include Shopify, Instacart, and Klarna.

→ The update blurs the line between chatting and online shopping.

Here’s everything you need to know about the latest update

The easiest way to 2x your BFCM