Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Have you tried using Meta's AI ad generator? If not, you may want to keep it that way.

There's been a ton of examples of terrible AI-generated ads circling around including this hilarious one from True Classic.

The worst part is you have absolutely no idea what the AI ideas that are circulating for your brand actually look like.

Tons of headlines last week from the world of DTC / e-commerce. Here's what's happening 👇

1/ DTC Headlines

Sam Adams released a beer so strong it’s illegal in 15 states

→ The latest Utopias beer packs a whopping 28% ABV — stronger than most liquors.

→ It’s banned in states like Alabama, Utah, and South Carolina for exceeding legal limits.

→ Each bottle costs $240 and is brewed every two years in limited quantities.​

Wayfair closed its Kentucky plant and laid off 350 workers

→ The Hebron facility handled furniture assembly and delivery before the shutdown.

→ The company said the move aligns with plans to streamline its U.S. logistics network.

→ Wayfair’s restructuring follows a broader push to cut costs after slowing pandemic growth.

Stanley dropped limited-edition ‘Wicked’ tumblers at Target

→ The collab celebrates the hit Broadway musical’s movie release on October 26.

→ Fans lined up early, with many tumblers selling out within minutes of launch.

→ The green-and-black designs quickly became collector favorites on resale sites.

Check it out here

OpenAI launched Atlas, an AI-powered web browser

→ Atlas blends browsing with ChatGPT, letting users ask questions and get live web answers.

→ It’s designed to summarize pages, fact-check content, and assist with online research.

→ The browser is currently rolling out in beta to select ChatGPT Plus and Enterprise users.

Here’s how the browser works

Amazon said robots could replace 600,000 human jobs

→ The company revealed it’s rapidly expanding its robotics and AI automation systems.

→ Executives say the goal is to boost safety and efficiency, not eliminate all human roles.

→ Amazon already has over 750,000 robots working across its global fulfillment centers.

Oura raised $900 million from Fidelity to expand its smart ring business

→ The funding values the wellness tech company at around $7 billion.

→ Oura plans to ramp up global retail partnerships and new health-tracking features.

→ The brand’s sleek smart rings have become a hit for fitness and sleep monitoring.

Aerie’s anti-AI pledge became its most popular Instagram post of the year

→ The brand promised not to use AI-generated models or imagery in its ads.

→ Fans flooded the comments with support for the move toward authenticity.

→ The post racked up more engagement than any Aerie content in the past 12 months.

Here are the details on their post

2/ Shopify Stuff

Lovable launched AI-powered Shopify integration for instant store creation

→ Users can now build full Shopify stores just by describing their idea.

→ Lovable’s AI handles design, checkout, product pages, and navigation automatically.

→ Integration includes a 30-day free Shopify trial for new stores.

Check out the full integration

3/ What We Found Interesting

McKinsey predicted $5 trillion in agentic commerce sales by 2030

→ The report says AI “shopping agents” will transform how consumers discover and buy online.

→ These agents could handle up to 20% of global e-commerce transactions within five years.

→ Retailers are urged to optimize sites for AI-driven product discovery and recommendations.

Check out the details of the report here

4/ What We Found Helpful

Lovesac launched a four-step plan to offset rising tariffs

→ The company plans to raise prices and renegotiate supplier terms to ease the impact.

→ It’s also shifting production outside China and tightening cost controls across operations.

→ Lovesac says the strategy will help maintain margins without compromising product quality.

Here’s more information on the company’s strategy