How to Write a Brand Ambassador Job Description (With Examples and Step-by-Step Instructions)

Create effective brand ambassador job descriptions: Examples & steps for successful hiring.

The Moast Team

August 23, 2023

When it comes to propelling your brand to new heights in the world of e-commerce, one strategy that stands out is enlisting the help of brand ambassadors. These modern-day evangelists don't just wear your brand on their sleeves; they embody it in their lifestyle and enthusiastically share their experiences with the world. In this article, we're diving into the realm of brand ambassadorship and how you can craft the perfect brand ambassador job description to bolster your e-commerce success.

So, what exactly are brand ambassadors? In a previous article we covered how to build the best brand ambassador program, but let’s recap. Brand ambassadors are individuals who wholeheartedly believe in your products and brand values, and are eager to spread the word among their network and beyond. Picture this: a charismatic influencer using your products, engaging with your audience, and sparking genuine conversations about your brand. By tapping into the contagious enthusiasm of brand ambassadors, your e-commerce venture gains authenticity, credibility, and a personal touch that traditional advertising might struggle to deliver.

But how exactly can brand ambassadors be the dynamic boost your e-commerce brand needs? Let's explore.

Harnessing the Impact of Brand Ambassador Marketing

It's not just about sales; it's about fostering a community. Brand ambassador marketing is an avenue that doesn't just propel products, but also builds a tribe of dedicated followers. Take a leaf from the playbook of successful brands that have aced the brand ambassador game.

1. Storytelling Magic

Think of GoPro, the brand that champions action-packed adventures. They've harnessed the power of brand ambassadors to showcase real-life experiences captured through their cameras. These ambassadors aren't just promoting a product; they're narrating stories that resonate with thrill-seekers, travel enthusiasts, and adrenaline junkies. This authentic approach turns customers into storytellers and transforms products into enablers of unforgettable moments.

2. Humanizing the Brand

Clothing brand Fabletics, co-founded by actress Kate Hudson, has seamlessly integrated brand ambassador marketing into their strategy. By collaborating with fitness influencers and enthusiasts, they humanize the brand and show that it's not just about activewear, but about a lifestyle. This resonates deeply with their target audience, making the brand more relatable and accessible.

3. Authentic Advocacy

Consider the case of Glossier, a beauty brand that has leveraged brand ambassadors to redefine beauty standards. Their approach focuses on showcasing real people of diverse backgrounds using their products in their daily lives. By promoting self-expression and inclusivity, Glossier's ambassadors don't just market cosmetics; they celebrate individuality and authenticity.

The brilliance of brand ambassador marketing lies in its ability to turn customers into advocates who genuinely love your brand. Their stories, experiences, and recommendations ring true because they come from a place of personal connection.

As you're crafting your brand ambassador job description, keep in mind the essence of your brand, the values you stand for, and the type of individuals who can organically align with your mission.

In the upcoming sections, we'll delve deeper into the crucial components of a brand ambassador job description that captures the essence of your brand and resonates with potential ambassadors who are ready to take your e-commerce journey to the next level. Get ready to craft a description that not only highlights roles and responsibilities but also paints a vivid picture of the unique ambassador experience your brand offers. Let's get started!

Crafting the Perfect Brand Ambassador Job Description

Job description template

So, you're ready to dive into the exciting world of brand ambassadorship and create a job description that not only attracts the right candidates but also perfectly encapsulates your brand's essence. Let's walk through the steps of creating a compelling brand ambassador job description that stands out from the crowd.

1. Start with Research

Begin by researching your competitors or other successful brands in your industry that have a robust brand ambassador program. Analyze their job descriptions to gather insights into the kind of language they use, the expectations they set, and the benefits they offer. This can serve as a valuable starting point and help you understand industry norms.

2. Tone and Positioning

The tone of your job description should align with your brand's personality and values. If your brand is playful and informal, your job description can reflect the same tone. However, if your brand is more professional and authoritative, maintain that tone throughout. Consider the audience you're targeting and craft a description that resonates with them. Are you looking for adventurers, artists, or tech enthusiasts? Tailor your language to connect with your desired ambassador persona.

3. Reflect Your Brand Guidelines

A successful brand ambassador embodies your brand's identity. To ensure this, your job description should mirror your brand guidelines. Use brand-specific words, phrases, and even design elements that represent your brand's visual identity. This not only reinforces your brand's image but also helps potential ambassadors envision their role within your brand ecosystem.

4. Eye-Catching Title

Start strong with a title that captures the essence of the role and the spirit of your brand. Consider titles like "Join the [Your Brand Name] Ambassador Squad" or "Empower Your Passion: Become a [Your Brand Name] Brand Ambassador."

5. Use The Intro Wisely

Open with a warm and inviting introduction that paints a vivid picture of your brand's mission and values. Share a brief story or anecdote that showcases the impact your brand seeks to make in the world.

6. Highlight Roles and Responsibilities

Outline the tasks your brand ambassadors will undertake. Will they be responsible for creating content, engaging with followers, or representing your brand at events? Clearly define these roles while leaving room for creativity. Empower your ambassadors to put their unique spin on their responsibilities, ensuring that their passion shines through.

7. Emphasize the Ambassador Experience

More than just a job, being a brand ambassador is an experience. Describe the unique opportunities, challenges, and growth prospects that come with the role. Highlight the chance to be a part of a passionate community, connect with like-minded individuals, and contribute to the success of your brand.

8. Expectations and Benefits

Set clear expectations for your ambassadors. Detail the frequency of engagement, the platforms they'll use, and the metrics you'll measure. Additionally, showcase the benefits they'll receive in return for their dedication. Whether it's exclusive product releases, access to events, or a chance to co-create content, these perks can entice potential ambassadors to join your cause.

9. Call to Action

Wrap up your job description with a strong call to action. Encourage interested candidates to apply by outlining the application process. This could include submitting a resume, portfolio, or a creative pitch explaining why they're the perfect fit for your brand.

Remember, your brand ambassador job description isn't just a recruitment tool; it's a reflection of your brand's values, culture, and aspirations. Craft it with care, making sure it speaks directly to those individuals who will embody your brand in the most authentic and captivating way possible.

Turn your existing customers into brand ambassadors

Use This Brand Ambassador Job Description Template

Let's take a look at a real-life brand ambassador job description to see how a brand effectively communicates its expectations, benefits, and brand ethos. Below is an example from XYZ Apparel, a fictional clothing brand known for its sustainable and trendy fashion.


Title: Brand Ambassadors: Join the XYZ Apparel Movement

About Us

At XYZ Apparel, we believe that fashion should be both stylish and sustainable. We're on a mission to create a positive impact on the planet while empowering individuals to express themselves through conscious fashion choices. Our brand is more than just clothing – it's a movement for change.

The Role

As a XYZ Apparel Brand Ambassador, you'll be at the forefront of our movement. You'll embody our brand's values and help us spread the message of sustainable fashion to the world. From creating captivating content to engaging with our community, your role will be to inspire and ignite change.

What You'll Do

  • Craft compelling and creative content that showcases our products and brand ethos on social media platforms.
  • Engage with our followers and community, responding to comments and fostering meaningful conversations.
  • Attend XYZ Apparel events and collaborate with other brand ambassadors to bring our mission to life.
  • Share your personal journey with sustainable fashion and inspire others to make conscious choices.

What You'll Get

  • Exclusive access to new product releases before they hit the shelves.
  • Opportunities to co-create content with our creative team and other ambassadors.
  • Exposure on our social media platforms and website, giving you a platform to share your unique voice.
  • Discounts on XYZ Apparel products and the chance to earn commissions on sales generated through your unique referral code.


  • Post regularly on your social media platforms, aligning with our content calendar.
  • Attend at least one XYZ Apparel event or collaboration opportunity each quarter.
  • Act as a positive and authentic advocate for our brand, promoting our values and mission.

How to Apply

Are you ready to be a part of the XYZ Apparel movement? Show us your passion for sustainable fashion! Send us a brief video or written pitch explaining why you're the perfect fit for this role. Be sure to include links to your social media profiles and any relevant content that showcases your creativity and enthusiasm.

Join us in making fashion a force for good. Together, let's create a stylish, sustainable, and impactful future!


This example illustrates how a brand can effectively communicate its values, expectations, and benefits to potential brand ambassadors. It combines a captivating introduction, clear responsibilities, unique benefits, and a compelling call to action to create a job description that resonates with individuals who align with the brand's mission.

By using this example as a reference and tailoring it to your brand's unique identity, you'll be well-equipped to create an engaging and enticing brand ambassador job description that attracts the right individuals to join your brand's movement.

How to build the best brand ambassador program

Empowering Your Brand Ambassador Job

In the dynamic realm of e-commerce, the power of brand ambassadors shines bright as a strategic avenue to elevate your brand's presence and connect with audiences on a personal level. Crafting the perfect brand ambassador job description is your gateway to building a community of passionate advocates who not only embrace your brand but actively promote its values to the world.

As we've explored in this guide, the journey begins with understanding what brand ambassadors truly are and how they can amplify your e-commerce venture. Drawing inspiration from successful brands that have harnessed the potential of brand ambassador marketing provides a solid foundation for your own approach.

Through careful consideration of tone, positioning, and alignment with your brand's guidelines, you can shape a brand ambassador job description that resonates deeply with potential candidates. By detailing responsibilities, benefits, and the ambassador experience, you create a compelling narrative that encapsulates the essence of your brand.

Importantly, the magic often lies within your existing customer base. Happy customers who have experienced the value of your products firsthand can become the most genuine and passionate advocates. Platforms like Moast offer a seamless way to transform satisfied customers into brand ambassadors, enabling them to virtually or in-personally connect with undecided shoppers in their communities.

So, as you embark on this journey of crafting the perfect brand ambassador job description, remember that your story and values are the foundation upon which your ambassadors will build. By engaging, inspiring, and empowering them, you're not just building a team – you're fostering a movement that embodies the heart and soul of your brand. Get ready to see your e-commerce venture flourish as your brand ambassadors light the way for others to follow. Let your brand become a beacon of authenticity, advocacy, and connection in the digital landscape.

Related Content

Request early access.

Transform your Shopify store with high-performing UGC. Request early access to get started.

Thanks! Our team will reach out shortly with early access details.
Oops! Something went wrong while submitting the form.
See Moast in action
Convert more undecided shoppers with interactive and personalized testimonials.

Built for Shopify Brands.

Request early access.

We are currently in closed beta. Apply to get early access and be one of the first brands to join.