Atoms to Astronauts is a purpose-driven brand that makes educational stationery products designed to spark curiosity in kids. Known for their beautifully designed workbooks and notebooks, they’ve built a loyal community of parents and educators who care about learning, creativity, and meaningful screen-free time.
When you’re selling something like a learning notebook, it’s not always easy to communicate the full value online. Photos can only show so much, and product descriptions don’t always capture what makes the experience special. Atoms to Astronauts wanted a simple way to bring people closer to the product—without overloading the page or disrupting the clean design of their site.
They were previously using Tolstoy, but made the switch to Moast for a simpler, more flexible setup. Now, with just three short videos added through the Stories widget — a quick hello, an unboxing, and a peek inside the product, shoppers get a clear, personal feel for what they’re buying, without ever leaving the page.
Each video helps potential customers see and feel what they’re getting before they buy. The welcome video creates a personal connection right away. The unboxing video shows the quality of the product and packaging. And the inside look helps parents know exactly what their kids will be working with.
They also use Captions under each video bubble to explain what each video is about—making it easy for shoppers to know what to expect. And thanks to Moast’s floating player, the videos open in the corner of the screen, so visitors can keep watching while they scroll or browse. It all adds up to a more informative and personal experience without slowing anyone down.
It’s a simple setup, but a smart one. These short, focused videos help answer common questions, show the real product in action, and make the brand feel more human—all without needing a huge content library.
By keeping things personal and intentional, Atoms to Astronauts is using Moast to build trust, reduce buyer hesitation, and give shoppers more confidence in their purchase.
