The Black Friday and Cyber Monday (BFCM) rush is coming. Shoppers are looking for deals, inspiration, and a simple path to checkout. For brands, that means one thing: your content needs to work harder than ever.

This BFCM, make every video, post, and influencer collaboration count by turning them into shoppable experiences that build trust and drive instant purchases. Here’s how to do it with Moast + Billo.

What is Billo?

Billo helps brands source authentic videos from real creators. These videos — like unboxings, reviews, and testimonials — show your products in action and inspire confidence.

Heading into BFCM, these videos can fuel your best-performing ads, landing pages, and social campaigns. You can highlight limited-time bundles, gift ideas, or product benefits in a way that feels natural and trustworthy.

✅ Action items:‍

• Identify 3–5 creators to film BFCM unboxings, gift guides, or tutorials.
• Brief them with your discount codes and messaging (“Limited-Time Offer,” “Holiday Gift Pick,” etc.).
• Request videos in multiple formats (9:16, 1:1) so you can reuse them across ads, Reels, and product pages.

During the 2022 Black Friday & Cyber Monday (BFCM) season … 70% of shoppers acknowledged the direct role of influencers and creators in their purchase decisions.” — TRIBE blog.

What is Moast?

Moast is a Shopify app that turns UGC into high-performing, shoppable content directly on your Shopify store.Every influencer unboxing, gift guide, or product highlight becomes an interactive experience where shoppers can click and buy instantly.

During BFCM, when attention spans are short and purchase intent is high, Moast helps you capitalize on every click.

✅ Action items:‍

• Add a Moast video carousel to your homepage featuring BFCM deals.
• Embed shoppable videos on your top-selling product pages.
• Include gift-related or seasonal messaging in video overlays.
• Track which videos drive the most clicks — use them in retargeting ads.

Why Brands Combine Billo + Moast

Billo + Moast is a one-two punch for conversion. Billo gives you the content that builds trust, and Moast gives you the tools that convert that trust into sales.

Together, they help you:

• Cut through BFCM ad clutter with authentic creator videos.
  
• Reduce friction between “see” and “buy.”
  
• Turn video engagement into measurable revenue.

Where to Use Shoppable Videos This BFCM

1. Homepage

Add a carousel of creator videos featuring your best-selling or discounted products. Include limited-time heading and captions to create urgency.

2. Product Pages

Show unboxing or review videos from Billo creators directly beside your “Add to Cart” button. It helps shoppers visualize the product in real life and buy faster.

3. Gift Guides & Landing Pages

Build a dedicated BFCM gift guide page featuring Moast videos organized by category (e.g., “For Him,” “For Her,” “Under $100”).

✅ Action items:

• Prioritize 3–5 pages to update with shoppable video content.
  
• Add seasonal CTAs like “Shop the Video,” “Ends Monday,” or “Limited-Time Gift.”
  
• Make sure all featured videos link directly to products.

How to Leverage Influencers for BFCM

Influencers can be your best conversion partners during BFCM, they bring trust and reach when you need it most.

Ask Billo creators to produce:

• Gift guide videos: showcasing your products as go-to gifts.
  
• Unboxings: emphasizing deals and limited-time bundles.‍
• Promo mentions: where they drop exclusive discount codes on video.

Then, use Moast to embed those same influencer videos directly on your store so shoppers can buy instantly while watching.

✅ Action items:

• Give each creator a unique discount code.
  
• Sync influencer content with your Moast widgets for shoppable placement.
  
• Repurpose influencer videos as paid ads.
  
• Repost top-performing influencer content during Cyber Weekend for social proof.

Benefits of Shoppable Videos During BFCM

BFCM ad costs are higher, attention spans are shorter, and shoppers are comparison-hopping. Shoppable videos directly on your Shopify store help you cut through that noise.

Why they work:

• Fast path to purchase — watch → click → checkout.
  
• Builds trust with real people using your products.
  
• Highlights your best deals in an engaging, social-friendly format.
  
• Drives higher ROAS from ad creative that’s both native and actionable.
• Keeps shoppers on your site longer.

BFCM Brand Checklist

Here’s your quick list to stay on track 👇

🗓 3–4 weeks before BFCM:

• Finalize your creator lineup (via Billo).
  
• Begin testing videos and hooks across ads and landing pages.
  
• Set up your Moast widgets on key pages (homepage, product, gift guide).

🔥 Week of BFCM:

• Swap in final BFCM messaging (discount overlays, countdowns).
  
• Feature high-performing videos on your homepage and email campaigns.
  
• Double down on social proof — repost influencer & customer content.
  

💥 Cyber Weekend:

• Monitor Moast analytics to see which videos convert best.
• Push top-performing content to paid channels.
• Launch retargeting with urgency (“Last Chance: Ends Tonight”).

Need a Hand Getting Started?

If you’d like help setting this up, we’re happy to help you get Moast installed and optimized for BFCM.

Our team can set up your widgets, recommend the best placements and layouts for your store, and make sure your shoppable videos are ready to go — just in time for the holiday rush.

🎁 Take advantage of our free setup service and get your BFCM campaign running smoothly with Moast.

Ready to get started? Book Your Free Setup or Launch Shoppable Videos Today.

Want to level up with influencer content? Get your first Billo video with this special offer and start creating authentic content that converts.