Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Over the weekend on X, things got heated between podcast host Tim Pool and Liquid Death’s CEO over how much plastic is really in their cans—and whether the brand actually donates 10% of profits to charity.

You can read the exchange and decide for yourself who made the stronger case. One thing’s for sure: corporate accounts probably shouldn’t jump into online brawls.

Lots to catch up on in the world of DTC / e-commerce, here's what's happening 👇

1/ DTC Headlines

Walmart teamed up with OpenAI to bring shopping into ChatGPT

→ Shoppers can now buy Walmart products directly through ChatGPT using “Instant Checkout.”

→ The feature lets users ask for items conversationally instead of searching through listings.

→ Walmart says the move ushers in a new era of “agentic commerce” powered by generative AI. ​

Princess Polly’s parent company leaned into on-demand fashion to cut waste and boost speed

→ Aka Brands’ CEO said on-demand production lets styles go from concept to customer in weeks.

→ The model reduces excess inventory and keeps up with fast-moving Gen Z trends.

→ Princess Polly plans to expand the approach across more collections and global markets.

They're claiming they're not fast-fashion, here's how

Madison Reed added agentic AI to power smarter customer support

→ The hair color brand launched an AI assistant to handle inquiries and recommend products.

→ It uses agentic AI to personalize support, cutting response times and improving satisfaction.

→ Madison Reed says it frees stylists to focus on higher-value, in-salon experiences.

Check out the settlement details here

Death Wish Coffee clashed with Liquid Death in a trademark fight over “death” branding

→ The lawsuit centered on whether Liquid Death’s name could confuse customers or dilute the mark.

→ Both brands use edgy, rebellious imagery that blurs lines between parody and protection.

→ Legal experts say the case highlights risks of building retail brands around provocative themes.

Check out the full battle here

Orvis announced plans to close 36 stores as tariffs hit profits

→ The outdoor retailer said rising import costs from China have squeezed margins across categories.

→ Orvis will focus on e-commerce and top-performing flagship locations to cut expenses.

→ The company’s restructuring aims to preserve cash and modernize its retail footprint.

Ikea raised U.S. prices as new tariffs drove up import costs

→ The company said tariffs on Chinese goods are forcing higher prices on furniture and home goods.

→ Ikea plans to absorb part of the cost but warned shoppers of continued price volatility.

→ Analysts say the move highlights how trade tensions are rippling through global retail supply chains.

Billie Eilish dropped a limited-edition NBA snapback collab

→ The collection features eco-friendly caps made from recycled materials and bold team logos.

→ Each piece reflects Eilish’s signature oversized streetwear style and sustainability focus.

→ Fans can shop the collab on her official store and select NBA retail partners while supplies last.

Check out the collab here

2/ Shopify Stuff

FanDuel launched its fan membership site on Shopify‍

→ The company started in 2008 as a failed prediction market called Hubdub.

→ Sports betting proved the winning pivot, growing FanDuel into a $1B powerhouse by 2016.

→ Its new Shopify-powered membership program went live in just 45 days, right in time for kickoff.

Check out the announcement from Harley here

3/ What We Found Interesting

Google revealed 2025’s top Halloween costume trends with Frightgeist

→ The annual Frightgeist tool ranks the most searched costumes across the U.S. in real time.

→ This year’s list is packed with pop culture hits like Deadpool, Barbie, and Taylor Swift.

→ Google says searches for group and couple costumes have surged compared to last year.

Check out their full list here

4/ What We Found Helpful

DHL spotlighted AI, social commerce, and sustainability as key e-commerce trends for 2025

→ The report found brands using AI for personalization and logistics are growing the fastest.

→ Social commerce continues to surge, especially through TikTok Shop and Instagram Checkout.

→ DHL said shoppers now expect greener delivery options as part of their purchase decisions.

Check out their full list here

Turning a lifetime warranty into a product