Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.

Former Google CEO Eric Schmidt warned that AI could soon run into limits due to the growing demand for chips and electricity.

With AI innovations progressing at such fast speeds, Schmidt is warning that power can soon become an issue.

Good to know we can just 'pull the plug' if our robots ever get out of hand.

Here's what is happening in the world of DTC / e-commerce 👇

1/ DTC Headlines

OpenAI to take cut of ChatGPT shopping sales in hunt for revenues

→ OpenAI will earn affiliate fees from shopping links shown in ChatGPT.

→ The move is part of its broader push to monetize AI beyond subscriptions.

→ Early partners include Shopify merchants and fashion recommendation tools.

Nike’s VP of AI exits as company reshapes digital innovation strategy

→ Jason Loveland, VP of AI and analytics, has left after two years in the role.

→ His departure comes amid broader restructuring in Nike’s digital team.

→ Nike is reevaluating how it integrates AI across its operations and products.

David adds wild cod snacks to expand beyond bars and seeds

→ David is launching protein chips made from wild-caught cod filets.

→ The move taps into demand for clean-label, high-protein seafood snacks.

→ New products aim to attract fitness-focused and health-conscious consumers.

Check out their video announcing their expansion into cod

Prime Day expected to drive $23B in online spend, says Adobe

→ Adobe forecasts U.S. online spend to hit $23B over the two-day event.

→ Deeper discounts and flexible payment options are fueling demand.

→ Electronics, apparel, and toys are among the top-performing categories.

Sydney Sweeney launches lingerie brand with $1B boost from Bezos-backed firm

→ The brand, called Frankies, aims to blend comfort, confidence, and sensuality.

→ Backed by L Catterton, a private equity firm linked to Jeff Bezos.

→ Sweeney will lead creative direction and be the face of the brand.

2/ Shopify Stuff

Shopify quietly limits access for 'buy for me' AI bots on merchant sites

→ OpenAI will earn affiliate fees from shopping links shown in ChatGPT.

→ The move is part of its broader push to monetize AI beyond subscriptions.

→ Early partners include Shopify merchants and fashion recommendation tools.

3/ Campaigns We're Following

Polaroid takes a shot at screens with anti-AI pro-analogue campaign

→ Polaroid’s new campaign champions the value of physical photos over digital images.

→ It highlights the ‘authenticity’ of analog photography in a world dominated by AI.

→ The brand encourages consumers to embrace real moments captured in time.

Check out their campaign here

Star-studded soda campaign reconnects with childhood memories through a healthier product

→ The campaign features celebrities reflecting on nostalgic soda experiences.

→ Focus is on promoting a healthier, lower-sugar alternative to traditional sodas.

→ The campaign aims to capture both sentimentality and growing health consciousness.

Check out the Olipop campaign

Away encourages people to 'disconnect'

4/ What We Found Interesting

US consumer retail spending rose in June despite economic uncertainty

→ Retail sales rose 0.7% in June, beating analyst expectations.

→ Shoppers spent more on dining out, clothing, and online purchases.

→ Resilience suggests steady demand even with inflation and high rates.